HEAD OF STRATEGY : Senior A really interesting Strategy position has come up at a fast growing, forward thinking Agency.
The focus of this agency is BTL/PROMOTIONAL/SHOPPER BEHAVIOUR focussed.
This person will:
* combine strategic insights from both the client and consumer
* write well thought out briefs for creative in order for them to deliver insightful, original and effective creative work.
* ensure that clients creative needs are met
* ensure that strategy is effective from a ROI point of view
* gather consumer insights that will ensure that all agency teams produce more effective and creative work
* develop strategic tools and models for agency
* Manage the strat department as it grows, including recruitment, training, evaluation and guidance for all members of the strat team
* develop and facilitate thought and thinking sessions within the agency, both on a brief by brief basis and also proactively
* Lead strategy on new business pitches
* Understand the trade by spending time out in the field
* Be a conduit of fresh insights, information and the latest developments in thought from across the globe, and translation of that into workable tools for the agency.
* Interpret ATL strategy from agency partners into workable BTL thinking
Requirements
* Thirst for knowledge regarding NEW insights
* Passion for Ideas
* Ability to inspire
* Sound understanding of BTL principles and disciplines
* Sound understanding of both Qualitative and Quantitive research
* Excellent presentation skills
* Excellent communications skills - written and verbal.
NB - Candidates from a strong FMCG background will be top of the hiring list.
They will consider strategists from both an Agency background but ALSO from a Marketing background as long as you have FMCG/Liquor experience.
Personal Skills/Attributes
* Great with clients and colleagues
* Able to deal with conflict appropriately
* Mature
* Effective communicator
* Lateral thinking
* Objective
* Good time management skills and able to work with tight deadlines
* Adaptable and willing to change
Remuneration : Highly Negotiable 
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