SENIOR BRAND MANAGER: FMCG RETAIL
Brand Manager – Marketing
Northern Suburbs – Western Cape
Retail. Results. Repeat.
We have an exciting in-office opportunity for a high performing Senior Brand Manager to join the Marketing team at an innovative FMCG retail group in Cape Town.
This is a pivotal role for a commercially minded marketer who thrives in a high-volume retail environment where priorities shift quickly, promotions move fast, and deadlines wait for no one. Working across integrated TTL campaigns with a strong digital focus, you’ll play a key role in driving campaign delivery, managing agency relationships, overseeing approvals and reporting, and ensuring marketing activity lands on time and on brief.
We’re looking for a decisive, process-driven FMCG retail professional with exceptional organisational skills, strong commercial acumen, and the ability to remain calm under pressure.
If you enjoy balancing strategy with hands-on execution, love the energy of retail, and can confidently lead multiple moving parts in a deadline-driven environment, this could be the opportunity you’ve been waiting for.
Responsibilities
- Be a resource to the Head of Marketing, acting on ad hoc requests and tasks related to areas such as final approvals, the facilitation of reports from agencies, communication between internal teams, the signing of cost estimates where needed
- Manage internal and store communications, including the creation, publishing, monitoring, and reporting.
- Coordinate and manage agency relationships, including briefing, feedback consolidation, approvals, and tracking campaign progress to ensure timely delivery.
- Oversee campaign workflow and administration through Monday.com and internal systems, ensuring accurate tracking of tasks, timelines, documentation, and marketing materials.
- Lead post-campaign analysis processes by consolidating inputs, generating structured reports, and translating insights into actionable recommendations for future campaigns.
- Create and publish clear store communications
- Monitor engagement and respond to or escalate store feedback.
- Produce reports where necessary on store uptake
- Act as a day-to-day support contact between the Head of Marketing and its agencies, as well as other stakeholders as and when needed.
- Follow up with agencies on campaign timelines, deliverables, and approvals.
- Coordinate the receipt, review, and distribution of creative and media materials.
- Assist with briefing agencies and sharing feedback or revisions as required.
- Track campaign progress and flag risks or delays to the Head of Marketing.
- Develop and deliver clear campaign briefs that outline objectives, target audience, key messages, deliverables, timelines, and budget parameters.
- Make sure that the creative agency has everything they need to execute on the brief (lookbook, toolkits etc).
- Assist with the sourcing of product lists for special occasions (themed campaigns) by liaising with key departments.
- Assist with the facilitation of products and their availability for photo shoots where necessary.
- Facilitate briefing sessions or workshops to ensure agencies and stakeholders fully understand expectations and strategic intent.
- Be the first point of review on creative concepts to ensure they align with the brand strategy, positioning, target audience, and campaign objectives.
- Validate that all messaging, claims, and calls-to-action are accurate, compelling, and consistent with the brand tone of voice.
- Ensure all creative assets comply with brand guidelines, including correct use of logos, fonts, imagery, and visual identity elements.
- Assess whether the creative work is strong, distinctive and capable of driving engagement and conversion.
- Be the first point of evaluation and approval of the media channel mix and budget allocation on campaigns to ensure alignment with campaign goals and business priorities.
- Collate feedback from team leads, consolidate and send feedback to creative and media agencies within the allocated time frames.
- Set up, maintain, and update Monday.com boards to track campaigns, briefs, timelines, and deliverables.
- Ensure tasks, statuses, and deadlines are accurately captured and kept up to date.
- Coordinate inputs from internal teams and agencies, following up on outstanding actions.
- Use Monday.com to monitor progress, flag delays, and support workflow efficiency.
- Assist with extracting data and updates from Monday.com for reporting and reviews.
- Maintain the Marketing Material Drive and organise files shared on server.
- Conduct regular audits of boards and folders to ensure accuracy, completeness, and alignment with current priorities.
- Coordinate and collect post-campaign inputs from creative and media agencies as well as relevant marketing team members.
- Consolidate data, insights, and feedback into clear, structured post-campaign analysis reports.
- Follow up on outstanding inputs and ensure reports are accurate, complete, and delivered on time.
- Identify key performance drivers and areas for improvement to inform future campaign strategy.
- Present findings and actionable recommendations to stakeholders, ensuring learnings are embedded into upcoming planning cycles.
- Provide strategic leadership and oversight across all brands, ensuring each brand’s marketing strategy aligns with overall business objectives and long-term growth plans.
- Mentor and guide the Junior Brand Manager on marketing strategy development, campaign planning, budgeting, and prioritisation to ensure structured and commercially sound execution.
- Review and approve creative concepts, messaging, and campaign outputs for these brands, ensuring alignment with brand positioning, target audience, and commercial goals.
- Maintain oversight of the Junior Brand Manager’s workflow, deliverables, and timelines, ensuring projects are executed efficiently and to a high standard.
- Attend and actively participate in key stakeholder and agency meetings, providing strategic input, direction, and decision-making support where required.
- Ensure consistency and synergy across all family brands while maintaining each brand’s unique identity and market positioning.
- Safeguard alignment with approved brand creative identities, visual guidelines, and tone of voice across all touchpoints and communications.
- Support and review accurate reporting and post-campaign analyses (PCAs) for these brands, ensuring insights are meaningful, data-driven, and translated into actionable improvements for future campaigns.
Requirements
The successful candidate must have/be:
- Marketing Related Degree/Diploma
- Minimum 7+ years’ experience in an FMCG Retail environment
- Deadline oriented
- Process driven
- Must have TTL campaign experience with a focus on Digital
- Thrives in a fast-paced environment.
- A decision maker who can manage a high-stress work environment
- Excellent organisation and communication skills (written, verbal,
- presentation)
- Strategic, creative, innovative thinker with strong operational capabilities
- Strong analytical capability, attention to detail and numeracy
- Commercial acumen
- Good problem-solving ability
- Results orientated
- Excellent interpersonal skills, assertive and able to use initiative.
If you don’t have the relevant experience required for this role, please consider your application unsuccessful.
City: Cape Town, Northern Suburbs
Level of Expertise: Senior
Remuneration: Negotiable
Consultant: Tamara
Reference Number: #Tam913
