BRAND MANAGER: FAST-PACED QUICK SERVICE RESTAURANT
Southern Suburbs – Western Cape, Cape Town – Western Cape
MAKE OUR TUMMIES GROWL WITH YOUR FRESH IDEAS!
We’re looking for a commercially minded Brand Manager to join a leading QSR brand at its Cape Town head office in an in-office role. You’ll build the brand, drive the numbers and keep customers coming back, helping grow profitability and market share in a fast-moving, highly competitive environment.
This is a role for a marketer who can see both sides of the equation: building a strong, relevant brand while keeping a sharp eye on sales, customer traffic and commercial performance. You’ll own end-to-end marketing strategies, lead seasonal launches and campaigns, grow delivery platforms and develop strategic brand partnerships that build awareness, relevance and incremental sales.
Reporting to the Marketing Manager, South Africa, you’ll work cross-functionally across the business, using sales trends, competitor activity and customer insights to keep the brand agile and opportunities moving.
You’ll also provide leadership and supervision, helping guide and develop the people around you.
Where you’ll make an impact
- Drive brand profitability and expand market share.
- Lead the planning and execution of seasonal launches.
- Execute marketing campaigns across traditional channels.
- Grow and manage delivery platforms.
- Develop and manage strategic brand partnerships that build awareness, relevance and incremental sales.
- Maintain marketing-related brand standards and safeguard brand identity across channels.
- Balance brand building with sales and profitability objectives, using data and insights to optimise activity.
- Track competitor promotions and activity to maintain market agility.
- Provide strong cross-functional leadership, influencing and aligning departments and stakeholders to deliver successful campaigns.
What you’ll bring
- Grade 12 or equivalent, plus a Degree or Diploma in Marketing, Business Administration, Business Management or a related field.
- A postgraduate Honours or Master’s qualification would be advantageous.
- A minimum of 5 years’ proven strategic, multi-unit, multi-site Marketing and/or Brand Management experience, ideally within F&B or QSR.
- At least 2 years’ proven leadership and supervisory experience, including managing, mentoring and developing staff.
- Knowledge of working with franchisees.
- Strong financial acumen, including marketing campaign cost control, interpreting budget reports and analysing marketing financials.
- Strong analytical skills and proven experience interpreting POS data and market research metrics.
- Strong knowledge of marketing systems and standards.
- Excellent stakeholder relationship-building and project management skills.
- Fluent written and spoken English.
- Proficiency in MS Office, with intermediate to advanced Microsoft Excel skills.
If you don’t have the relevant experience required for this role, please consider your application unsuccessful.
City: Cape Town
Level of Expertise: Mid-Senior
Remuneration: Negotiable
Consultant: Viv
Reference Number: #Viv3166
