BRAND & MARKETING MANAGER: TOURISM SECTOR
Brand Manager – Marketing, Marketing Manager – Marketing
Cape Town – Western Cape
Previously disadvantaged candidates will be given preference.
The journey of a lifetime starts here. We have a sensational Cape Town based, hybrid opportunity for an experienced Mid – Senior Brand & Marketing Manager to join a renowned and exceptional tourism organisation.
This role puts you at the forefront of marketing one of the globe’s most desirable brands!
We’re looking for a creative and strategic Brand & Marketing Manager to elevate the profile of this premier destination through impactful campaigns that inspire exploration and unforgettable experiences.
In this role, you’ll be the driving force behind innovative brand strategies, translating visitor insights into meaningful marketing initiatives that resonate with both consumers and industry stakeholders. This is your chance to craft compelling narratives that celebrate the spirit of travel while steering brand growth and engagement to new heights.
If you’re passionate about tourism and a skilled marketer with a passion for crafting unforgettable travel brand stories, this could be your chance to join a team that makes every moment matter. After all, “The world is a book, and those who do not travel read only one page.” Ready to write your next chapter? Apply today.
Key Responsibilities:
- Champion both the visitor-facing and industry-facing brands.
- Analyse brand positioning and visitor insights to shape and communicate the organisation’s ambition.
- Translate brand elements into cohesive plans and go-to-market strategies, ensuring alignment across the organisation.
- Lead creative development to inspire action among target audiences.
- Set performance specifications, cost and price parameters, and sales projections.
- Measure and report on the effectiveness of marketing campaigns, assessing ROI and KPIs.
- Track market trends, research visitor markets, and monitor competitors.
- Drive ongoing marketing and advertising activities.
- Develop innovative strategies for brand growth.
- Align stakeholders around brand direction and strategies.
Requirements
The successful candidate must have/be:
- Industry relevant qualification – Diploma or Degree.
- 6–8 years of experience in Brand or Marketing Management.
- Proven success in developing brand strategies with the ability to communicate insights effectively.
- Skilled in identifying target audiences and crafting impactful campaigns.
- Strong analytical abilities, combined with a creative and data-driven approach.
- Exceptional communication skills.
- Up to date with current marketing trends and best practices.
- Hospitality and Tourism experience preferred but not a deal breaker.
City: Cape Town
Level of Expertise: Mid-Senior
Remuneration: Negotiable
Consultant: Viv
Reference Number: #Viv3055
