Content - Digital, Traditional and Broadcast
Content Writer

Content Creator: NPO: Children’s Healthcare – Cape Town

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Previously disadvantaged candidates will be given preference.

If you’ve ever hoped to use your exceptional content creation skills in a meaningful and rewarding way, this is your lucky day! We have a fantastic job opportunity for a junior to mid-weight Content Creator at a noteworthy NPO based in Cape Town. In this exciting role, the Content Creator will be involved in everything from Communications Strategy and implementing on-brand content plans to engaging with hospital staff, patients and parents while leading marketing opportunities in a dynamic environment. This multifaceted role is tasked with advancing the organisation’s Fundraising goals through emotive and impactful communication content. You’ll be tasked with the development of a content strategy and implementation plan that align with the organisation’s vision, mission and values. As a Content Creator, you will be working alongside the Donor Relations team. This role will be critical in the strategic effectiveness (how) and quality of targeted content (what) shared with various donor segments (who) on all media platforms (where). Craft content that aims to retain existing donors and educate, inspire, and acquire new donors. Research, plan, create, curate, and execute to expand and elevate the NPO’s brand. Are you the “roll up your sleeves” kind of individual? If yes, this is the type of Content Creator we are looking for. Apply today!


Include but are not limited to:

  • Create and implement targeted, creative content strategy through in-depth understanding of the organisational strategy and donor segments (Corporates, Individuals, Community Fundraisers, Legacy, Trusts & Foundations)
  • Collaborate with internal teams to create fundraising campaigns, complete tasks, identify opportunities and solve problems
  • Visit the hospital regularly to engage with hospital staff, patients, and parents to collect storytelling content
  • Brief and assist Internal Designer, marketing and digital agencies with content creation
  • Create and maintain a content calendar in collaboration with Communications Officer
  • Oversee the writing tone and style guide for all content in collaboration with Communications Officer
  • Transform one content piece into a variety of formats for maximum impact
  • Optimise the use of digital media platforms of the organisation, traditional media houses (including website, YouTube, Facebook, Twitter and IG)
  • Handle multiple priorities efficiently
  • Monitor engagement and conversions from published content
  • Monitor and assess the ROI through analytics in collaboration with Comms Officer
  • Monitor social media and company website metrics
  • Ensure that the content strategy achieves the goals
  • Assist with Community Fundraising activities in collaboration with Comms Officer
  • Assist with Ambassador/Influencer content creation activities in collaboration with Comms Officer.


The successful candidate must have/be:

  • Degree/Diploma or related qualification
  • Qualification in Marketing Communication and Project Management will be an added advantage
  • Minimum 3 years’ working experience with a proven track record of creating content that converted into successful fundraising campaigns and exposure
  • Highly skilled in MS Office until advanced (Word, Excel, PowerPoint)
  • WordPress experience an advantage
  • Ability to be bilingual or multilingual in any if the 11 official languages will be an added advantage
  • Strong ability in conceptual and visual thinking
  • Solid understanding of SEO, blogging and familiar with social media and best marketing practices
  • Understand the synergy between PR and Marketing
  • Ability to create content plans and write captivating content
  • Creative out-of-the-box thinking – displaying innovative ways of working
  • Positive attitude, organised, accountable, integrity and personally motivated
  • Able to work both independently and collaboratively
  • Ability to create concise briefs for agencies and designers
  • Passionate in doing acts of service
  • Superb communications and people skills
  • Ability to adjust to any kind of (situation) and to display emotional resilience in stressful situations
  • Comfortable going into a hospital for work-related purposes during the pandemic
  • Has a clear vision and desire for personal and professional growth
  • An organised strategist who integrates problem-solving and structured thinking
  • Self-motivated to be in this role, constantly researching and developing new ideas and keeping up with technology
  • Flexibility, adaptability and willingness to take on a wide range of tasks
  • Enjoy networking and building relationships
  • Enjoy working across various multi-disciplinary teams
  • Deadline-driven and remaining calm while working under pressure
  • Enjoy working without supervision and still meet objectives
  • Displaying of personal values that is aligned with values of the organisation (being dynamic, kindness, collaboration, accountability & integrity)
  • Excellent research, organisational and time management skills
  • Strong listening and communication skills
  • Ability to work efficiently without compromising quality or accuracy
  • To be a successful content creator, you should focus on appealing to the donor’s interests by creating engaging, emotive material
  • Strong data interpretation skills to form actionable suggestions to Team
  • Must have driver’s licence and own vehicle.

Should you not receive a response within one week, please consider your application unsuccessful.

City: Cape Town
Country: South Africa
Level of Expertise: Junior-Mid
Remuneration: Negotiable
Reference Number: #Tam577