VGP Recruitment

DIGITAL MARKETING MANAGER – South African Restaurant Chain

Digital Marketing Manager – Digital
Cape Town – Western Cape

Previously disadvantaged candidates will be given preference.
We have a tasty opportunity for a Mid-weight Digital Marketing Manager at a well-loved, iconic South African restaurant chain Group’s Cape Town HQ.
As a Digital Marketing Manager, you will be responsible for developing and executing Digital strategies across restaurant brands, with a focus on increasing awareness and brand equity, and be responsible for the expression of the brand across all digital channels.
The ideal candidate has a deep understanding of Digital Marketing and a proven track record of successfully managing Digital campaigns across a variety of Digital channels.
This role requires a strategic thinker with high technical knowledge of Digital platforms, and a strong ability to think outside the box to ensure each brand is supported from a Content and Campaign perspective ensuring the brands retain their distinct brand identities across all Digital consumer touchpoints.
If you are a “digital first” candidate, with an established record of success working across Digital channels, including Paid Social, Paid Search, Display, Affiliate Marketing, Media Partnerships, SEO/SEM and CRM, your mouth should be watering. Ready to dig in? Apply today!
  • Digital Strategy & Planning
  • Develop and execute comprehensive digital brand strategies to align with business objectives
  • Constant partnership with brand managers to ensure consistency in focuses, messaging, and assets
  • Collaborate closely with CRM & Loyalty team to integrate digital initiatives seamlessly and increase qualified traffic & engagement to the website and app, as well as support  conversion efforts.
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Coordinate with external agencies and internal teams to ensure marketing objectives are met.
  • Paid Media Management & Partnerships
  • Work closely with media partner to develop and implement paid media strategies across digital platforms to drive brand awareness and conversions
  • Align and integrate multiple brand strategies and ideas, supporting brand managers with creative assets guidance.
  • Demonstrate a thorough understanding of paid media KPIs and share performance metrics with brand partners
  • Write digital creative campaign briefs and ensure the delivery of good quality, creative for brand campaigns.
  • Supports brand managers in guiding digital creative collateral.
  • Identify critical conversion and drop-off points to optimise user journey funnels
  • Oversee community management agency, ensuring opportunities for engagement are optimised and an increase in positive brand sentiment.
  • Conduct regular analysis of community feedback and engagement to inform content strategies and campaign adjustments.
  • Content Curation
  • Implement digital content strategy with marketing, creative and media partners. Must be able to influence using market and channel best practices
  • Collaborate with creative and media teams to develop compelling digital content that is optimised by channel, and that reflects the brand’s identity.
  • Curate and manage content calendars to maintain a consistent brand narrative across all digital platform
  • Measurement
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Leverage data to understand customer behaviour and preferences, enhancing targeted marketing efforts.
  • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights and optimize spend and performance based on the insights
The successful candidate must have/be:
  • Tertiary education, preferably Digital Media Marketing qualifications
  • 3-4 years of experience in Digital Media Marketing or related field
  • Extensive experience working across Digital channels, including Paid Social, Paid Search, Display, Affiliate Marketing, Media Partnerships, SEO/SEM and CRM
  • Proven success in developing and implementing digital brand strategies that drive engagement and sales
  • Strong understanding of digital analytics and reporting capabilities.
  • Experience in managing Paid Media campaigns
  • Exceptional communication and collaboration skills
  • Proven experience using data to optimise campaigns
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Creative and innovative, with a strong working knowledge of digital marketing and PPC
  • Understanding of consumer behaviour in digital environments and solid analytical skills
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Experience in setting up and optimising PPC campaigns on all major search engines
  • Proficient in SEO, SEM, and familiar with key digital marketing platforms and tools
  • Goal-oriented, organised, and able to work both independently and as part of a team
  • Excellent verbal and written communication skills, with good interpersonal abilities
  • Good understanding of consumer behaviour in digital environments
  • Creative problem solver who thrives when presented with a challenge
  • Able to analyse problems and strategise for better solutions.
City: Cape Town
Level of Expertise: Mid
Remuneration: Negotiable
Reference Number: #Kim1059
VGP Recruitment


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