VGP Recruitment

DIRECT MARKETING MANAGER: NEXT GEN FINTECH BRAND

Direct/CRM – Marketing, Digital
Cape Town – Western Cape, JHB – Gauteng

Previously disadvantaged candidates will be given preference.
 
We have an incredible hybrid opportunity for a tech-savvy Junior–Mid Direct Marketing Manager to join the innovative Marketing team at a next generation Fintech brand based either in Cape Town or Johannesburg.  
 
As Direct Marketing Manager, you will play a key role in developing and implementing strategies to engage customers directly and enhance their overall experience. With your expertise in CRM platforms and direct marketing techniques, you will lead initiatives aimed at maximising customer retention, loyalty, and lifetime value.
 
Are you passionate about leveraging customer data to drive impactful marketing campaigns? Do you thrive in creating personalised experiences that resonate with audiences? Then this is for you! Get in touch to apply today.
 
Disclaimer: This is a Direct Marketing role and not for Call Centre Personnel.
 
 
Responsibilities
Include but not limited to:
 
    • Responsible for customer journey mapping of direct marketing campaigns across all direct channels
    • Sound knowledge of customers segmentation and how to apply this to a customer growth strategy
    • Assigning customer target files to deals and creative together for personalised customer experience
    • Design and implement quality assurance on all work
    • Manage the customer direct marketing calendar to ensure good customer engagement and avoid opt outs
    • Liaise with business stakeholders on upcoming brand campaigns and ensure that customer communication is plotted in the marketing calendar
    • Responsible for the set up and reporting of customer surveys
    • Report on campaign objectives laid out in the brief
    • Guide business stakeholders on processes and best practices to understand customers behaviour and engagement through communication
    • Define documentation and road maps for Direct business processes, A/B tests and promotions that succeed through direct communications.
    • Managing trigger campaigns throughout the customer lifecycle to maximise sales.
    • A/B Testing on various campaigns to establish the most effective way to drive customer conversion against the objective
    • Ensuring campaigns comply with current best practice and legal compliance
    • Identify target audience and opportunities to grow our direct marketing lists.
 
 
Requirements
The successful candidate must have/be:
 
    • Degree or relevant Marketing qualification
    • Minimum of 4 years’ experience in a Direct Marketing role
    • Must have worked for an online transactional business, with a strong Digital presence
    • Experience working on or developing customer lifecycle programmes
    • Experience with triggered communication and complex segmentation
    • Experience with CRM tools and content management systems
    • Advanced experience with MS Office tools and G-suite Google Docs
    • Strong understanding of data management and governance
    • Strong interpersonal skills and ability to work within cross-functional teams
    • Extremely detail orientated, whilst being able to see the big picture and how pieces across the organisation fit together
    • Must be agile and able to change direction quickly.
 
 
City: Cape Town OR Johannesburg
Level of Expertise: Junior – Mid
Remuneration: Negotiable
Consultant: Kim
Reference Number: #Kim1073
 
VGP Recruitment

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