Digital
Web Developer / Front End

Front-End Developer/Digital Marketing Specialist: Remote, Cape Town

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A respected corporate performance company has an exciting opening for a senior, hands-on Front-End Developer/Digital Marketing Specialist to join their Cape Town Marketing team in a remote role. The ideal candidate is someone who has proven experience and capability in both the front-end development component as well as the Digital Marketing component of the role. We are ideally looking for a strong combination between a Front-End Developer & a Digital Marketing Specialist with the focus more on the technical development component with a 60% development vs 40% marketing split. As such the emphasis of the role is on UX/UI Front-End Development using HTML, JavaScript, and CSS.  However your Digital Marketing talents are highly sought after to enjoy success in this position. The successful candidate is also proficient in WordPress CMS. The company offers wonderful corporate benefits and is a great place to showcase your diverse skill sets to great effect. Are you the digital unicorn we are looking for?

Responsibilities

Front-End Development

  • Maintain, redesign, and update Company websites using JavaScript, CSS, and HTML in line with branding requirements
  • Provide high-quality graphics and visual elements to bring concepts to life
  • Develop and maintain user interface and optimise user experience
  • Manage software workflow
  • Manage website content and system/plugin maintenance and backups
  • Ensuring all updates are debugged, quality assured, and tested in a staging environment before publishing
  • Optimise web applications for maximum speed
  • Stay up to date with new digital technologies and aspire to combine usability with visual design
  • Manage the execution of the SEO strategy and follow SEO best practices
  • Partnering with IT to ensure website security protocols are in place and maintained.

Digital Marketing

  • Administer digital marketing activities and ensure a smooth and timeous internal workflow
  • Ensure uniform brand representation on all digital channels
  • Assist with the implementation of a Marketing Automation (MA) System (HubSpot) and Digital Marketing optimisation tools/services
  • Lead the website lead generation data integration into the CRM and ensuring API integration project management
  • Implement lead nurturing and promotional email campaigns
  • Create email templates, forms & landing page layouts within the MA system that are embedded on the website and write back to the CRM system
  • Training and development of future support staff to manage the web master role, lead generation, and nurturing campaign development
  • Track, analyse, and report on digital marketing and sales activation effectiveness of all leads generated through digital marketing
  • Collaborate and manage the service providers and vendors.

Requirements

The successful candidate must have/be:

  • Degree/relevant and formal technical qualification or professional certification
  • A minimum of 5- 7 years’ experience planning and executing Digital Marketing strategies across channels on either agency or client side (web mastering, media buying, account management, campaign management, project management etc.).
  • Extensive experience and advanced level expertise in UX/UI Front-End Development using HTML, JavaScript, and CSS – a must
  • Proficient in WordPress CMS – essential
  • Can conceptualise and drive the execution of an integrated approach to all digital marketing efforts
  • Has a strong sense of personal responsibility and be able to self-manage, while enjoying being part of a dedicated and supportive team
  • Is driven by a fast-paced and fun working environment
  • A portfolio as part of the application showcasing skills
  • Proven experience across the Digital Marketing landscape e.g., Project Management, Campaign Management, Email Marketing, HubSpot CRM, CMS (WordPress), Landing Page builders (HubSpot), tracking and reporting, management of a Marketing Automation System
  • Strong understanding of reporting and tracking across channels
  • Proven experience in briefing vendors and managing stakeholders and projects (working with internal and external service providers, stakeholders, and vendors)
  • Some experience in data visualisation and reporting
  • Understanding & experience with data flow in front end & back-end systems
  • Demonstrable knowledge of link building, content marketing, and social media strategies
  • Proven ability to perform SEO audits and successfully implement site optimisation
  • Understanding of CRM (CRM tool experience would be beneficial)
  • Understanding of SEO
  • Project Management software/ tools e.g., Smartsheets, Active Collab, Basecamp or similar
  • Landing page builders such as Unbounce (or a willingness to learn)
  • Management of a Marketing Automation system and effectively executing integrated campaigns using the system
  • Analytical skills
  • Interpersonal skills (passion & energy)
  • Growth mind-set
  • Great attention to detail
  • Solution orientated
  • Self-motivated and disciplined
  • Strong strategic and planning skills
  • Collaboration, communication, and interpersonal skills as you will be working with key brand teams as well as third party vendors within and outside the organisation
  • Excellent Self-Management, Time-Management, and People Management Skills
  • Strong understanding of the digital landscape and how it can be used to support and develop B2B brands
  • Result driven, a hands-on self-starter
  • Exceptional work ethic and willingness to go the extra mile – a strong team player
  • Able to work remotely/in a hybrid situation.
Please submit a PDF/link to your relevant portfolio along with your CV on application.

Should you not receive a response within two weeks, please consider your application for this specific role, unsuccessful.

City: Cape Town & Remote
Country: South Africa
Level of Expertise: Senior
Remuneration: Negotiable
Reference Number: #Chris2153