Creative
Copywriter – Agency / In House

In-House TTL Copywriter: Financial Industry – George

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We have a fantastic job opportunity for a talented, mid-weight In-House Copywriter to join the Marketing department at an established financial services company in George. The company is keen to add to their fast-growing marketing team that is making waves in the South African finance/insurance space and is looking for an accomplished wordsmith. The successful candidate will work through-the-line on everything from ATL to Digital and PR copywriting. Ideally, you come from an advertising or in-house agency environment where you have worked on TV, radio print, OOH as well as Digital Copy. This is a dream opportunity to live and work on the Garden Route for a company that operates at a big city pace. Don’t miss out, apply today!

Responsibilities

Content Creation:

  • Research, write, and edit persuasive, SEO-optimised copy, in support of business goals and objectives
  • Write compelling copy, headlines, taglines and calls to action
  • Writing copy for TV, radio, print, OOH and digital that adheres to the tone of the brand and meets the brief
  • Creation of entertaining scripting for informative video content for the website
  • Developing innovative, creative ideas for proactive work.

Content Management:

  • Working closely with the marketing team to devise a content marketing strategy that aligns with the company’s wider goals
  • Creation of a content marketing calendar to ensure regular content across digital channels, including the website, throughout the year
  • Ensuring alignment between copy and brand objectives
  • Ensure that content resonates with social media influencers to increase brand credibility
  • Tracking and reporting on performance of posts. 

Requirements

The successful candidate must have/be:

  • A formal tertiary qualification in English/Journalism or related fields
  • Minimum of 2 years’ working experience, preferably in a digital content environment
  • Previous ad agency experience writing TV, radio print, OOH as well as digital copy
  • Highly articulate with an excellent command of spoken and written English essential
  • Creativity, and ability to produce innovative and original ideas for new content
  • Effectively able to communicate and coordinate with creatives
  • Ability to work under pressure and to tight deadlines without compromising quality
  • Tech-savvy and fully competent in the Microsoft suite
  • A team player and an animal lover
  • Developmentally minded with a keen interest in personal and people development
  • A portfolio that demonstrates an ability to write content that is free of grammatical and spelling mistakes, well-researched, persuasive and SEO-optimised.
Please submit a relevant portfolio along with your CV on application.

Should you not receive a response within one week, please consider your application unsuccessful.

City: George
Country: South Africa
Level of Expertise: Mid
Remuneration: Negotiable
Reference Number: #Tam531