Creative (Integrated)

Marketing Content Specialist/Copywriter: Safari Tourism – Hybrid, Franschhoek

We have an exciting hybrid opportunity in Franschhoek for a Mid-weight Marketing Content Specialist/Copywriter with a luxury safari management company.  
This  company offers innovative solutions to a collection of privately-owned, unique lodges & camps and is looking for a solid content writer ideally with safari lodge or luxury brands writing experience. We are looking for a creative, logical thinker for the role of Marketing Content  Specialist – a candidate experienced at working on a variety of clients concurrently

As a writer in this position, you should be able to switch between clients in terms of B2B and B2C, different audiences, and tone of voice etc. as well as come up with ideas for content. You’ll be creating content that includes newsletters, fact sheets, rate cards, social posts, brochures, website copy, etc.

The ideal candidate is multi-skilled and has a good visual “eye,” with a solid working knowledge of MailChimp, Excel and PowerPoint. Your familiarity with CMS, Social Media, and some Design experience, are all highly advantageous.

If you are a self-starter, with a passion for tourism and conservation able to thrive in a fast paced informally structured environment, we’d love to see more of your creative abilities. Apply today!


  • Creation of marketing material for use across sales and marketing channels, including on-property collateral (print) and digital collateral.
  • Apply brand guidelines consistently across all mediums.
  • Preparing marketing material to the correct specifications for print and digital distribution.
  • Gathering information from relevant sources for content creation.
  • Building of newsletter frameworks and laying out of content.
  • Applying website content updates.
  • Maintaining effective trade and media support.
  • Assisting the team with administrative tasks.
  • Forming and maintaining relationships with off-property team members and suppliers.
  • Coordinating with printers and couriers.


The successful candidate must have/be:

  • Industry relevant Diploma or Degree.
  • At least 3 years working in a digital content or marketing agency environment.
  • Understanding of print production processes.
  • Proven track record of creative writing experience.
  • Safari lodge writing experience, if not must have writing for luxury brands.  
  • CMS, social media, some design experience – highly advantageous
  • First language English speaker
  • Able to use Mailchimp (or similar EDM), Excel and PowerPoint
  • An advanced level of computer literacy on platforms such as Canva,, HubSpot (or similar CRM), Google Docs, Dropbox, WordPress / Webflow – Adobe Software advantageous.
  • Familiarity with the luxury travel / retail industry advantageous.
  • Able to switch between clients in terms of different audience, tone of voice etc. B2B and B2C
  • Ability to troubleshoot when necessary.
  • Articulate with impeccable spelling and grammar.
  • A meticulous degree of pride in presentation.
  • Well organised with the ability to prioritise and focus.
  • Responsible and diligent with a track record of performance.
  • Enquiring mind with the ability to think outside the box.
  • Positive, mindful, and compassionate.
  • Self-starter with a can-do attitude.
  • Ability to effectively listen, communicate and perform diplomatically.
  • Ability to work independently as well as within a group.
  • Able to work through periods of high demand.
  • Able to work in a fast paced, at times stressful environment.
  • Good visual eye.
Please submit a relevant portfolio along with your CV on application.

Should you not receive a response within one week, please consider your application unsuccessful.

City: Hybrid, Franschhoek
Country: South Africa
Level of Expertise: Mid
Remuneration: Negotiable
Reference Number: #Tam760