MID-WEIGHT LINKEDIN WIZARD: FINTECH
Digital Marketing Specialist – Digital, Social Media Manager – Social Media
Western Cape
Are you a Digital native? A Social Media bright spark who is a whiz on LinkedIn? We have an amazing fully remote (in Cape Town) Social Media focused opportunity for an experienced Mid-Weight Digital Communications Manager at an innovative company working in the FinTech space. We’re looking for a candidate with solid Digital Comms experience in B2B, Fintech, Financial, and/or Tech.
The ideal candidate will have comprehensive Social Media management skills as this forms the bulk of this role. The brand’s main Social Media focus is on LinkedIn and YouTube, so you will need to be a LinkedIn legend, including paid LinkedIn.
The successful candidate will have WordPress experience – able to upload and edit online content. You will also need to be proficient on Google Analytics and Sprout Social. You may be required to write some content from time to time.
As Digital Communications Manager you will be accountable for planning, implementing, and monitoring Digital Marketing campaigns across all digital networks for the purpose of promoting the company brand and reputation. You will aim to produce high-quality, accessible and compelling content to share the brand’s story with key audiences in top tier business, technology and financial media worldwide.
While remote, you will need to be based in Cape Town. This role reports to the Head of Content and Communications.
If you are a tech-loving, B2B focused Digital Communications Manager with WordPress experience and the ability to manage suppliers, we would love to chat. Apply today!
Responsibilities
- Support the execution and development of a variety of media engagement, digital communication assets and media initiatives including traditional, social and digital channels.
- Lead the development of the company website, devising strategies to drive online traffic and continuing to improve usability, design, and content.
- Social Media management with a focus on LinkedIn and YouTube.
- Manage paid media campaigns, monthly budgets and report on ROI.
- Proactively support the executive team and senior leads in managing their online presence effectively.
- Develop and manage the company’s social media presence across various platforms ensure consistent brand messaging and visual identity.
- Strategically plan and manage a content calendar of social media and website activity.
- Maintain strong, productive relationships with key stakeholders (colleagues, investors, partners etc.), agencies and outsourced suppliers – as required.
- Use appropriate analytics and metrics to measure, evaluate and report against objectives and performance of all marketing and media campaigns.
- Collaborate with the Corporate Affairs team to innovate and create high quality content for a range of online platforms which is optimised and consistent with the brand.
- Write content when required on an ad hoc basis.
Requirements
The successful candidate must have/be:
- Relevant Qualification in Communications or Marketing or similar
- Previous experience in a similar Digital Communications role
- Previous experience in the B2B, Fintech, Financial, Tech space – ideal.
- Proficiency in WordPress (able to upload & edit), Google Analytics and Social Media tools such as Social Sprout
- Excellent written and verbal communications skills
- Interpersonal and relationship management skills
- Analytical and trend analysis skills
- The ability to work to tight deadlines, multi-task, prioritise and handle a diverse workload
- Knowledge of current online marketing trends and best practice
- Experience working in emerging markets outside of South Africa – a bonus
- Project management experience – a bonus.
Please submit a relevant portfolio along with your CV on application.
Should you not receive a response within one week, please consider your application unsuccessful.
City: Remote in Cape Town
Level of Expertise: Mid
Remuneration: Negotiable
Consultant: Tamara
Reference Number: #Tam797
