CHIEF MARKETING OFFICER: TOURISM SECTOR – FIXED TERM CONTRACT
Head of Marketing / Group Marketing Manager – Marketing
Cape Town – Western Cape
CHIEF MARKETING OFFICER: TOURISM SECTOR – FIXED TERM CONTRACT
Previously disadvantaged candidates will be given preference.
Are you ready to lead the way in shaping the story of one of the world’s most extraordinary destinations? We have a thrilling, Cape Town based, fixed-term contract opportunity for a real visionary to take the reins as Senior Chief Marketing Officer (CMO) at a globally recognised DXO in the local Tourism sector.
This is your chance to join a leading destination marketing organisation that is on a mission to make this region the most beloved, inclusive, and sustainable destination in the world. With a legacy of innovation and impact, they are redefining tourism by harmonising people, planet, profit, and partnerships. This exciting role offers a unique opportunity to craft cutting-edge strategies, harness innovative technologies, and inspire millions of travellers to explore a destination renowned for its beauty, inclusivity, and sustainability.
From championing sustainability to embracing digital transformation, this is a role where creativity meets purpose, and vision meets impact. If you’re a trailblazing marketing leader passionate about turning inspiration into action, it’s time to make your mark by crafting future-forward marketing strategies that inspire the world to explore this iconic area!
Are you ready to craft transformative campaigns that connect with millions of travellers? Leverage the latest digital platforms to build a future-fit destination brand? And inspire communities, preserve natural beauty, and drive sustainable growth? Well, then grab this opportunity to join a team committed to excellence, innovation, and creating unforgettable experiences for travellers across the globe with both hands!
Responsibilities
- Shaping the vision by leading the development and execution of innovative marketing strategies to position this region as a premier sustainable destination.
- Building the brand by enhancing and overseeing iconic local brands to inspire local and global audiences.
- Embracing tech by pioneering digital transformation using AI, VR/AR, and data analytics to revolutionise destination marketing.
- Drive visitor growth by expanding the region’s reach through targeted campaigns, fostering loyalty and unforgettable travel experiences.
- Championing inclusivity by ensuring that the marketing strategies embrace diversity and universal access, making the region welcoming for all travellers, including persons with disabilities.
- Collaborating broadly by partnering with communities, businesses, and global organisations to create campaigns that reflect the rich heritage and future aspirations.
- Delivering results by unlocking creative revenue streams, enhancing market share, and achieving measurable growth in visitor numbers and engagement.
Requirements
The successful candidate must have/be:
- Bachelor’s degree in Marketing, Business Administration, or a related field; an advanced degree is a plus.
- 10 years of progressive marketing experience, including 5+ years in senior leadership.
- A background in tourism, destination marketing, or hospitality is highly desirable.
- Expertise in building and monetising marketing strategies through partnerships and sponsorships.
- Strong storytelling and communication abilities.
- Leadership excellence with a proven ability to inspire high-performing teams and shape iconic brands.
- A Digital innovator with experience in AI-driven campaigns, data analytics, and emerging technologies.
- A global perspective with experience marketing to diverse international audiences.
- A commitment to sustainability with a passion for balancing profit with purpose.
- Inclusive with an understanding of accessible tourism and strategies that embrace diversity.
- Creative and impactful with the ability to turn data-driven insights into campaigns that deliver measurable results.
City: Cape Town
Level of Expertise: Senior
Remuneration: Negotiable
Consultant: Viv
Reference Number: #Viv3062
