JUNIOR E-COMMERCE BRAND MANAGER: FMCG: HEALTHY FOOD SECTOR
Assistant Brand Manager – Marketing, Brand Manager – Marketing, eCommerce – Digital, Social Media Manager – Social Media
Cape Town – Western Cape
Passionate about building wholesome brands that nourish from the inside out? This could be your next move.
We have a healthy on-site opportunity for a dynamic Junior E-commerce Brand Manager to form part of a small, agile Marketing department at an FMCG Company in the healthy food sector based in Cape Town’s Southern Suburbs.
We’re on the lookout for a digitally-savvy and detail-driven marketer with strong FMCG and e-commerce experience.
Proficiency on Canva is a must, along with the ability to juggle projects, connect with customers, and support the sales team with strong brand-aligned materials.
In this fast-paced role, you’ll help shape the online presence of a growing portfolio of consumer brands; each with a unique audience and voice. You’ll need to flex your creative muscle on Canva, write compelling copy across social, newsletters and product descriptions.
Your day-to-day will span content creation, platform management, and customer engagement; all while keeping a sharp eye on performance metrics and analytics.
You’ll be expected to manage both organic and paid social channels (hands-on Meta and Google Ads experience is a plus), support multiple brands with differing identities, and bring an eagle eye for detail to every post, listing, and campaign.
If you’ve got a passion for purpose-driven products and know how to drive digital growth across WooCommerce, social platforms and beyond, we want to hear from you. Apply today!
Responsibilities
- Support Brand Strategy Execution: Assist in rolling out brand plans, digital campaigns, and product launches across e-commerce platforms in line with marketing objectives, and the ability to follow brand CIs across multiple brands.
- Content Creation & Visual Branding: Design and adapt digital assets using Canva, ensuring all visuals align with brand CI and are optimised for digital and social platforms.
- Social Media Management: Take full ownership of social media channels (Instagram, Facebook, TikTok, LinkedIn etc.), creating engaging, trend-savvy content that drives awareness and community engagement. Stay on the pulse of pop culture and emerging trends to keep our content fresh and relevant.
- Paid & Organic Growth: Plan, implement, and optimise digital advertising campaigns across Google Ads and Meta Ads. Apply SEO best practices to drive organic visibility and web traffic.
- E-commerce Platform Management: Maintain and update product listings, images, and descriptions on WooCommerce, ensuring accuracy, brand consistency, and an exceptional online shopping experience.
- Customer Experience & Community Engagement: Be the voice of the brands online – respond to DMs, comments, and customer emails. Handle queries and complaints with empathy and professionalism, always aiming to create a positive customer experience.
- Analytics & Reporting: Monitor key marketing and e-commerce KPIs and translate performance data into actionable insights.
- Copywriting & Communication: Write engaging, grammatically flawless copy for product pages, social posts, ads, newsletters, and internal communications. A strong command of English and a clear brand tone are essential.
- Research & Innovation: Keep up to date with industry trends, competitor activity, digital tools, and consumer behaviour. Proactively suggest new content ideas, platform features, or growth opportunities.
- Marketing Admin & Budget Tracking: Assist with content scheduling, sample coordination, team support, and basic tracking of marketing budgets and spend.
- Commercial Sales Team Support: Collaborate with the sales team by providing branded materials, digital content, and product information for presentations, retailer listings, and trade promotions. Assist in aligning marketing efforts with commercial objectives to help drive sales through key accounts.
Requirements
The successful candidate must have/be:
- Relevant tertiary qualification
- 2–3 years’ experience in a marketing, digital, or brand support role
- Proven experience with Google Ads, Meta Ads, and SEO
- A strong understanding of e-commerce platforms (WooCommerce)
- Proficient in Canva (bonus if you’ve used Adobe Creative Suite)
- Excellent command of English (written and verbal) with a knack for compelling copy
- Digitally savvy and highly familiar with social media platforms and trends
- Strong communication, organisation, and time-management skills
- A creative, proactive team player who thrives in a fast-paced, collaborative environment
- Previous experience in the FMCG or consumer product space – a bonus
- Familiarity with influencer or content creator campaigns – a plus
- Working knowledge of Google Analytics or similar tools – a bonus
If you don’t have the relevant experience required for this role, please consider your application unsuccessful.
City: Cape Town
Level of Expertise: Junior
Remuneration: Negotiable
Consultant: Tamara
Reference Number: #Tam853
