MID-LEVEL SOCIAL MEDIA & CONTENT MARKETING MANAGER: WELLNESS SECTOR
Marketing, Social Media Manager – Social Media
Cape Town – Western Cape
Help shape healthier habits, one scroll at a time!
An exciting new in-office role has come up for a creative, results-driven Mid-Level Social Media & Content Marketing Manager to join the small, dynamic team at a super company working in the wellness sector near Cape Town’s CBD.
If you live and breathe social media, this could be your dream role to join a growing wellness brand. As a digital native with sharp strategy instincts and a love for results, you’ll get to flex your creative muscles in the health space.
This is a pivotal role that blends content strategy, campaign ideation, community engagement, and paid media capabilities. You’ll work closely with an in-house designer and contribute to both organic and paid campaigns across Instagram, Facebook, YouTube Shorts, and TikTok.
From crafting content plans, writing thumb-stopping captions and community chats to big-picture campaign planning, managing influencers and digging into performance metrics; you’ll own the full content journey helping shape a brand that’s all about helping teens thrive.
If you’re creative, strategic, and love to see content drive real results, this one’s for you.
Ready to turn likes into lasting wellness? Let’s go. Apply today!
Responsibilities
Strategy & Campaign Planning
- Develop and manage monthly and 90-day content calendars across all social channels
- Ideate and brief creative concepts aligned with brand goals, product launches, and school/sports cycles
- Collaborate with the founder and designer to shape campaign narratives and visual direction.
Content Creation Oversight
- Write scroll-stopping hooks, captions, and short-form scripts for reels, stories, and influencer templates
- Coordinate with athletes/influencers to generate and manage UGC and testimonial content
- Lead content production workflows and ensure deadlines and standards are met.
Publishing & Community Engagement
- Schedule and publish content via Meta Business Suite and/or Hootsuite
- Monitor community engagement (DMs, comments, tags) and coordinate with customer service if needed
- Track brand mentions and nurture relationships with creators and customers.
Performance Analysis & Optimisation
- Report weekly and monthly on KPIs: engagement, reach, saves, CTR, and contribution to ROAS
- Extract insights to improve creative strategies and iterate on high-performing formats
- Support customer retention and LTV through educational and re-engagement content.
Paid Media (Optional but Preferred)
- Assist in setting up and managing Meta, Instagram, and YouTube campaigns
- Work with internal or external media buyers to optimize performance creatives
- Provide ad copy, UGC briefs, and content angles to improve ROAS.
Requirements
The successful candidate must have/be:
- Relevant tertiary qualifications
- 3–5 years of experience in Social Media Management, Content Marketing, or Digital Strategy
- Proven ability to grow brand presence and drive engagement on Facebook, Instagram, TikTok, and YouTube Shorts
- Strong writing and conceptual thinking skills (hooks, storytelling, call-to-actions)
- Comfortable briefing and collaborating with designers, video editors, and creators
- Experience with Meta Ads Manager, TikTok Ads, and YouTube advertising
- Experience in Canva, Adobe Creative Suite, or CapCut for basic content creation.
Please submit a relevant portfolio along with your CV on application.
If you don’t have the relevant experience required for this role, please consider your application unsuccessful.
City: Cape Town
Level of Expertise: Mid
Remuneration: Negotiable
Consultant: Tamara
Reference Number: #Tam854
