SOCIAL MEDIA & CONTENT MANAGER: GLOBAL WELLNESS GROUP
Marketing, Social Media Strategist – Social Media, Content (Digital / Print / Video)
Western Cape
Where wellness meets the algorithm!
We have an outstanding in-office opportunity for a dynamic Senior Social Media & Content Manager to drive a social wellness club at a renowned global wellness group’s HQ in Cape Town.
If you live and breathe wellness, community and content that actually moves people, this role will feel like home turf. As the brand’s digital voice, you’ll lead the charge on organic social strategy, content ideation, influencer management, reporting, platform oversight and community engagement – building a thriving social wellness club that inspires healthier living every day. You’ll shape and execute the full social ecosystem: growing engaged communities through sharp storytelling, meaningful conversations and insight-led decisions.
At its heart, this brand exists to change people’s lives for the better. That means showing up with genuine service orientation, championing memorable member experiences and keeping wellness at the centre of every interaction.
The role calls for someone who thrives in organised chaos, loves social media (yes, Reddit too), and brings passion, curiosity and real purpose to the work.
They want someone who thinks out of the box, is bold, disruptive, and not afraid to try new things. Is it you? Apply today.
Responsibilities
- Lead the development and execution of a best-in-class social and content strategy aligned with the Marketing Calendar and business priorities.
- Govern social channels, ensuring brand consistency, innovation, and quality.
- Maintain the Social Media Content Calendar, ensuring a mix of brand, product, promotional and partnership content.
- Direct creative development across platforms, overseeing content production by internal teams and external partners.
- Act as the voice of the brand, balancing creativity with insight-driven engagement.
- Showcase collaborations, product innovations, and sports partnerships through compelling storytelling.
- Lead influencer strategy and the member program, building authentic advocacy and content co-creation opportunities.
- Integrate sports partnerships, in-club health food outlets collaborations, and product-led initiatives into content calendars, ensuring visibility and impact.
- Track and report on performance of all partnership-driven content.
- Partner with in-club health food restaurants to co-create content that reflects shared wellness values.
- Work with the Product team to communicate launches, innovations and member benefits across social channels.
- Collaborate with Global teams to adopt shared learning across the territories.
- Establish and track KPIs for social and influencer performance.
- Use social listening and analytics to guide content decisions, spot opportunities, and measure ROI.
- Lead social coverage of events, live streaming and real time storytelling.
- Collaborate with the Growth team to optimise paid social campaigns for reach, engagement, and conversions.
- Act as a thought leader, bringing fresh ideas, new tools and best practices into the club’s social ecosystem.
- Pilot new formats (e.g. AR/VR, AI-driven content, immersive video) to keep the brand at the forefront of digital conversation.
- Mentor and guide freelancers and agencies to deliver best in class execution.
Requirements
The successful candidate must have/be:
- Related Tertiary Qualification
- Minimum 7 years’ experience in social media and content management
- Proven success in scaling brand communities and integrating partnerships
- Proven experience in successfully leading influencer/ambassador programs and delivering ROI through brand collaborations and sponsorships
- Hands-on experience with social tools, analytics and community management
- Proven experience in engaging with stakeholders across the business, from senior stakeholders to global stakeholders
- Proficient on all social media platforms including Reddit
- Excellent storytelling, copywriting, and visual communication skills.
- Strategic thinker with strong analytical capabilities
- Proficiency with Canva, Photoshop, or equivalent for quick-turn content creation
- Skilled at building and managing relationships with influencers, partners, ambassadors, and cross-functional teams
- Comfortable with innovation and experimentation across platforms
- Adaptability (must be able to adapt to a fast paced, changing environment)
- Curious (must be willing to succeed, seek opportunities to learn and grow)
- Have a winning mentality (must be willing to go over and above to achieve success)
- Motivated to achieve success
- Passionate about health and wellness and social media
- A commitment to making a difference in people’s lives
- A growth mindset
- The ability to work independently
- Extremely organised, and able to juggle balls
- A drive to create memorable moments for members
- The ability to make decisions and take ownership and responsibility for the decision
- Action oriented
- Wellness knowledge, beyond the health club – advantageous
- The ability to make quick and bold decisions – advantageous
- The ability to be agile – advantageous
- The ability to be collaborative – advantageous
- High Interpersonal skills (EQ) – advantageous.
If you don’t have the relevant experience required for this role, please consider your application unsuccessful.
City: Cape Town
Level of Expertise: Senior
Remuneration: Negotiable
Consultant: Tamara
Reference Number: #Tam878
