SOCIAL MEDIA & ECOMMERCE MARKETING SPECIALIST: FASHION BRANDS – REMOTE
Digital Campaign Manager – Digital, eCommerce – Digital, Social Media Manager – Social Media
Remote
Runway-ready, results-driven!
We have a fabulous, fully remote opportunity for a fashion-forward Mid-weight Social Media & Ecommerce Marketing Specialist at premier apparel group based in Australia.
We’re looking for a dynamic, hands-on digital all-rounder to own the day-to-day social media, eCommerce, and digital marketing performance across a portfolio of fashion brands.
This role sits right at the intersection of brand marketing and eCommerce, driving digital campaigns, social content, customer engagement, and online performance – while ensuring every touchpoint is visually on-brand and commercially effective.
You’ll bring fashion campaigns to life across organic social, email marketing, and Shopify, with a strong focus on engagement, conversion, and growth. From building platform strategies and running promotions, to writing copy, managing outsourced paid agencies, reporting on performance, and liaising with international brand headquarters – this is a truly executional role for someone who understands both storytelling and sales.
If you’re a visually sharp, experienced marketer with a fashion background who loves rolling up their sleeves, understands Shopify, and knows how to turn content into results, this could be the opportunity you’ve been waiting for.
The role is fully remote, but requires a few hours of daily crossover with Australia, meaning early starts in South Africa.
Responsibilities
Campaign & Activation Execution
- Coordinate and deliver digital campaigns and bi-monthly brand activations with creative and operations teams.
- Own and maintain marketing and promotional calendars, ensuring alignment with campaign priorities and timely deployment.
- Support the rollout of campaigns across paid, owned, and social channels.
- Liaise with internal teams and external partners to ensure smooth execution and on-brand delivery.
- Assist with quoting, sourcing, and producing marketing materials and assets for digital activations.
Social Media & Community Management
- Manage daily posting, scheduling, and engagement across Instagram, TikTok, Pinterest, and Facebook.
- Plan and execute content calendars that reflect seasonal stories, cultural moments, and key brand objectives.
- Curate and adapt content for each platform, maintaining consistency in tone and visual identity.
- Source and manage user-generated content (UGC), influencer collaborations, and media features for social amplification.
- Monitor and report on engagement, reach, and audience growth metrics, sharing insights weekly.
- Maintain a consistent and high-quality posting cadence that drives audience interaction and awareness.
Paid Media Coordination
- Manage relationships with paid media agencies (Meta, Google, TikTok), ensuring alignment with marketing objectives and brand tone.
- Track performance metrics (ROAS, CPA, CTR, engagement rate) and identify optimisation opportunities.
- Oversee daily budget pacing and channel spend efficiency.
- Collaborate with agencies to review creative results and recommend data-led improvements.
- Provide weekly and monthly summaries highlighting paid performance, spend efficiency, and growth opportunities.
Email Marketing & CRM
- Manage weekly EDMs and automated flows (welcome, browse abandon, post-purchase, win-back) using Klaviyo.
- Build and schedule campaigns aligned with marketing initiatives and brand messaging.
- Implement segmentation and automation logic to drive customer engagement and repeat purchases.
- Monitor open, click, and conversion rates; share performance reports with actionable insights.
- Ensure creative content, visuals, and tone remain consistent with campaign direction.
Shopify & Reporting
- Manage daily operations within Shopify and headless Shopify environments, including campaign updates, promotional launches, and merchandising.
- Oversee on-site campaigns, collections, and pricing updates while safeguarding margin targets.
- Track and report on key metrics such as traffic, conversion rate, and average order value.
- Identify trends and growth opportunities through data analysis and regular performance reports.
- Collaborate with logistics and operations teams to ensure stock accuracy and seamless fulfilment.
Requirements
The successful candidate must have/be:
- Relevant tertiary qualification
- 4+ years’ experience in social media, digital marketing, or eCommerce (fashion or retail preferred).
- Proficiency in Shopify, Klaviyo, Meta Business Suite, TikTok Ads Manager, Adobe InDesign, and Photoshop.
- Must come from a fashion background
- Strong understanding of social media content, storytelling, and campaign management.
- Hands-on, collaborative, and passionate about fashion, culture, and storytelling.
- Confidence managing agency relationships and marketing budgets.
- Analytical mindset with the ability to interpret campaign and store performance data.
- A marketing-minded executor.
- Someone who thrives on blending creativity with results.
- Excellent attention to detail, organisation, and project coordination.
- Passionate about fashion, digital culture, and modern marketing.
- Able to start early in the morning in SA as you will need a couple of hours of crossover time.
If you don’t have the relevant experience required for this role, please consider your application unsuccessful.
City: Fully Remote
Level of Expertise: Mid
Remuneration: Negotiable
Consultant: Tamara
Reference Number: #Tam886
