ORGANIC SOCIAL MEDIA MANAGER: RENOWNED GLOBAL HOMEWARE BRAND – BOLAND
Social Media Manager – Social Media
Somerset West – Western Cape, Stellenbosch – Western Cape
Content kings and queens look sharp! We have a captivating hybrid opportunity for a dynamic Mid-weight Organic Social Media Manager with lifestyle, fashion, beauty, luxury, or premium experience at a renowned, global homeware brand in The Boland.
The Organic Social Media Manager is responsible for shaping and elevating the brand’s digital presence by creating compelling, on-brand social content.
This role leads the end-to-end social media ecosystem, crafting persuasive copy, planning and scheduling content, nurturing an active online community with a strong PR sensibility. You’ll manage influencer partnerships that authentically reflect the brand’s lifestyle values.
Through strategic storytelling, real-time engagement, and data-driven insight, you will enhance brand desirability, strengthen customer relationships, and drive meaningful awareness across all social platforms.
If you’re a social-first individual with premium lifestyle content experience, we’d love to chat. Apply today!
Responsibilities
- Strategy & planning – Develop platform-specific social strategies aligned to brand positioning, campaign objectives, and audience insights.
- Own the social calendar, integrating product launches, brand moments, PR, and seasonal storytelling.
- Content creation & copywriting – Craft compelling, on-brand copy (posts, captions, hooks, CTAs) with a premium tone.
- Brief and collaborate with creative teams to produce high-quality assets (photo, video, UGC, Stories etc.)
- Maintain consistent visual identity and messaging across platforms.
- Schedule, publish, and optimise content across channels, including ad hoc hours.
- Community Management & PR
- Monitor and engage the community with prompt, professional, on-brand responses.
- Escalate and resolve sensitive issues with the Senior Digital Marketing Manager.
- Amplify positive brand moments; manage reputation and advocate relationships.
- Influencer & Partnership Management
- Source, vet, contract, and manage influencers and creators aligned with brand values, in collaboration with the Marketing team.
- Brief partners, track deliverables, ensure disclosure compliance, and measure performance (reach, engagement, conversions).
- Performance & Insights – Track KPIs (reach, engagement rate, CTR etc.) and report actionable insights.
- Budget & Content Creator Management – Manage budgets for creators and content; negotiate rates and track ROI.
- Evaluate and onboard social tools for publishing, listening, and analytics.
- Events & On-Site Social Activation – Lead social media coverage for brand events – including pre-event build-up, live content capture, and post-event amplification – while assisting with event organisation and on-site coordination.
Requirements
The successful candidate must have/be:
- Tertiary qualification or similar in Marketing, Communications, Digital Media, Public Relations, or a related field.
- Minimum 4-6 years of hands-on experience managing social media for a brand (preferably in lifestyle, fashion, beauty, luxury, or premium consumer sectors).
- Proven track record of growing engaged communities and delivering high performing content across Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn
- Strong copywriting skills with the ability to create compelling, on-brand storytelling
- Ability to conceptualise and execute social-first ideas, campaign moments, and real-time content.
- In-depth understanding of social media trends, algorithms, cultural movements, and platform best practices.
- Graphic design or video editing familiarity (e.g., Canva, Adobe Suite) is a plus.
Essential:
- Microsoft Office Suite (proficiency in Word, Excel, Outlook expected)
- Proofreading tools e.g., Grammarly, Hemingway
- Social media (Instagram, Facebook, TikTok, YouTube, etc.)
- Social media listening tools (e.g., Sprout Social)
- Task management software e.g., Asana
Advantageous but not essential:
- Experience with SalesForce Cloud Commerce websites
- Copilot, Copy.ai or other AI writing models
- SEO tools e.g., SEMrush
If you don’t have the relevant experience required for this role, please consider your application unsuccessful.
City: The Boland
Level of Expertise: Mid
Remuneration: Negotiable
Consultant: Tamara
Reference Number: #Tam896
