BRAND MANAGER: FMCG BEVERAGES

Brand Manager – Marketing
Durban – KZN

Make your mark…

We have a perfectly packaged in-office opportunity for a hands-on Brand Manager to join the Marketing team at an FMCG beverages company based in the greater Durban area.

The Brand Manager will grow brand presence across digital, eCommerce, and offline channels. This role requires a proactive, hands-on team player who can balance strategic vision with operational excellence, ensuring brand consistency, market growth, and consumer engagement.

We’re looking for someone with client-side marketing experience working on a consumer brand, ideally within FMCG, who is equally comfortable thinking strategically and getting stuck into the day-to-day. You’ll need experience managing external digital agencies, along with the agility to work across multiple channels and priorities as part of a nimble marketing team.

If you’re ready to take ownership, spot opportunities and help drive the growth of a consumer brand, we’d love to hear from you. Apply today!

Responsibilities

·        Product & Strategy Development: Contribute to new product development, brand strategy, and budget planning.

·        Packaging Development: Reviewing packaging in line with brand identity, objectives, and packaging regulations.

·        Digital Media: Work with Digital agency to oversee all digital platforms, ensuring consistent brand messaging and engagement

·        eCommerce: Drive growth and marketing support, oversee performance metrics, and manage product catalogues

·        Company Website: Manage website and online store, including gifting, special offers, and development of partnerships and loyalty programmes.

·        PR: Manage PR calendar, coordinate media packs, giveaways, and trade packs.

·        Activations & Events: Manage activations, promotions, and events in conjunction with third parties.

·        Marketing Effectiveness: Track and report on the effectiveness of marketing activities.

·        Competitor Reviews: Monitor competitor activities and compile regular competitor reviews.

Requirements

The successful candidate must have/be:

·       Relevant tertiary qualification

·       At least 5 years in a traditional marketing role, with digital media and agency management experience. Must have managed external digital agencies.

·       At least 2-3 years within the FMCG sector (negotiable for a high-potential candidate)

·       Strong experience in analysing sales and market data.

·       Experience developing and executing eCommerce strategies.

·       Background in launching and managing new products.

·       Proven ability to manage complex projects across multiple stakeholders.

·       Understanding of consumer-packaged goods regulations.

·       Experience leveraging AI as an enhancer.

·       Proactive: You’re a self-starter who sees opportunities and runs with them.

·       Growth Mindset: Naturally curious and eager to learn, you view obstacles as a chance to grow and innovate.

·       Resilient: You stay motivated and adaptable in a fast-changing landscape – and find solutions when obstacles arise.

·       Resourceful: You know how to maximise resources and find clever ways to get things done, whatever the challenge.

Previously disadvantaged candidates will be given preference.

If you don’t have the relevant experience required for this role, please consider your application unsuccessful.

City: Greater Durban area

Level of Expertise: Mid

Remuneration: Negotiable

Consultant: Tamara

Reference Number: #Tam929

VGP Recruitment

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