Great CRM doesn’t just send messages. It knows what to send, when to send it and who needs to see it.

We’re looking for a technically strong CRM Campaign Specialist to join a fast-paced eCommerce business in Cape Town in a hybrid role, taking ownership of CRM campaigns that keep customers engaged, coming back and converting.

Working within the Marketing team and reporting to the CRM Manager, you’ll have the space to run independently, solve problems and own your work.

You’ll execute and optimise lifecycle marketing across Email, Push Notifications, WhatsApp and other CRM channels – using customer data, segmentation, testing and personalisation to make every interaction work harder.

THIS GOES BEYOND HITTING SEND

You’ll be building and improving customer journeys, digging into performance, spotting opportunities and turning insights into smarter campaigns. You’ll need to be comfortable with the technical side of CRM too, and HTML and SQL knowledge will definitely work in your favour.

Retail or eCommerce experience would be ideal, particularly if you’re used to an environment where things move quickly, campaigns are plentiful and CRM plays a central role in driving engagement, retention and revenue.

Where you’ll make an impact

• Build, QA, schedule and deploy CRM campaigns across Email, Push Notifications and WhatsApp, ensuring accurate and timely delivery.

• Execute and optimise automated customer journeys across Welcome, Browse Abandonment, Cart Abandonment, Post Purchase, Win-back, Re-engagement and Promotional journeys.

• Build behavioural customer segments and use data to deliver more personalised, relevant CRM campaigns.

• Support dynamic content and personalisation initiatives across the customer lifecycle.

• Execute A/B tests and continuously optimise subject lines, content, send times, audiences and customer journeys.

• Monitor and analyse campaign performance and customer behaviour, turning the results into practical recommendations that improve engagement, retention and revenue.

• Identify trends, risks and opportunities to strengthen lifecycle and CRM performance.

• Produce regular CRM reporting and present insights and recommendations to the CRM lead.

• Work closely with Creative, Brand, Merchandising, Product and Tech teams to coordinate briefs, assets and successful campaign delivery.

• Take ownership of your campaigns, proactively solving problems and identifying opportunities to make them work harder.

What you’ll bring

• A Bachelor’s degree in Marketing, Business, Commerce or a related field, or equivalent experience.

• 3–5 years’ experience in CRM, Email Marketing or Marketing Automation, ideally within eCommerce or retail.

• Experience with CRM platforms such as Bloomreach, Netcore, Klaviyo, Braze, Salesforce Marketing Cloud, Emarsys or similar.

• A strong understanding of customer lifecycle marketing, automated journeys, segmentation and personalisation.

• Strong analytical and problem-solving skills, with the ability to interpret campaign data and turn it into optimisation opportunities.

• Advanced Excel or Google Sheets skills.

• Experience with GA4, Tableau or Looker Studio.

• Experience with Push Notifications and WhatsApp marketing.

• Familiarity with Asana, Jira and Litmus.

• Basic HTML/CSS knowledge for email.

• Excellent written and verbal communication, organisation and project management skills.

• The confidence to take ownership, work independently and keep your head when the pace picks up.

If you don’t have the relevant experience required for this role, please consider your application unsuccessful.

City: Cape Town

Level of Expertise: Mid

Remuneration: Negotiable

Consultant: Tamara

Reference Number: #Tam933