DIGITAL MARKETING MANAGER: DÉCOR HARDWARE BRAND
Digital Marketing Manager – Digital
Cape Town – Western Cape, Northern Suburbs – Western Cape
This brand-new role is your chance to build a fully-fledged Digital Marketing department from the ground up, aligning closely with both Marketing and Sales!
We’re looking for a Digital Guru who is not only strategic but a hands-on digital leader. Someone who can craft and execute comprehensive digital strategies, while introducing the latest innovative tools, online best practices, and creative opportunities to elevate the brand’s presence across platforms.
This is a very exciting in-office job opportunity for a seasoned and strategic Senior Digital Marketing Manager at a leading manufacturer in the décor hardware sector based in Cape Town’s Northern Suburbs.
As the business prepares for future tech-driven and AI integrations, you’ll need to bring forward-thinking digital expertise and a vision for what’s next in digital marketing. If you’re a proactive problem-solver who thrives on strategic planning, innovation, and creating impact across web, social, video, e-commerce and beyond – this is your ideal next chapter. Apply today!
Responsibilities
General
- Digital marketing strategy and implementation to engage with consumers across relevant platforms and touchpoints
- Omnichannel holistic approach to integrate in-store, online and social channels
- Refine digital style guide and ensure brand uniformity and consistency with master brand style guide
- Budget and cost management balanced against performance and industry benchmarks
- Research to understand the digital marketing environment: customer / user journeys centred around beautiful designs that provide simplicity, speed and convenience, competitor analysis (local and international) and innovative brands outside our category
- Project management – planning projects in realistic phases and taking sales peaks into consideration
- Constantly research and enhance skills to adapt to digital evolution and future changes
- Launch new products and highlight feature products
- Content Marketing Strategy including channel selection, content creation (design and copywriting) and management thereof
- SEO – best practice search engine marketing including website structure and relevant keywords/phrases to improve website rankings and drive organic growth
- Email signatures
- Digital marketing law and compliance
- Management of analytics and reporting to determine insights and strategies for more improved and cost-effective digital marketing efforts, measured against objectives
- HR – Work with MD and Marketing Manager to recommend and recruit staff required for the digital department, such as Graphic Designer / Creative Director, Copywriter etc that can be shared with traditional marketing, in-store and digital.
- Working with internal departments for input, buy in etc. Including sales, colour team, technical team and finance
- Management of suppliers and service providers – from sourcing new suppliers/service providers and briefing to design, production, implementation, quality control, budgets, analytics etc.
- Identifying new digital marketing opportunities
- WhatsApp messaging and motion graphics
- Digital and Audio/Visual/Data Requirements for events and exhibitions and future requirements.
Website
- Website creation: strategy, structure, mapping, design and development including user journey and experience. The website requires a total rebuild and design upgrade.
- Online shopping of our Colour Samples to offer convenience, fast shipping, seamless user experience and lead generation to Stockists
- Online/virtual colour consultations
- Management of updates including home page banners, new product launches, tinting stockists, colour inspiration and updates, guarantee registration, paint calculator, user journey
- Determine phasing of updates to ensure no delays in launching
- Manage QR code links and product URL names
- Monthly website maintenance and speed
- Manage domain registration and hosting.
Social Media Marketing
- Current platforms: Facebook, Instagram, YouTube
- Channel recommendations, setup and population such as TikTok, Pinterest TBC
- Colour inspiration and purchase Colour Samples directly through social media platforms.
Video Marketing
- Strategy and video content for the website, social media platforms, events and in-store screens
- Tutorials and DIY Content – how-to project tutorials / instructional videos
- Colour inspiration, new product launches, brand messaging
- Promotion of video ads.
Digital e-Books
- Digital product e-catalogue
- Digital brochures and colour cards.
Manage Customer Relationships
- Determine best digital channels to engage with consumers for complaints and compliments/reviews/ratings, to build positive customer relationships and online reputation (e.g. Facebook, Google reviews, HelloPeter etc)
- Finetune processes for handling customer complaints and negative comments from digital platforms
Paid Media
- Display adverts – brand and data led banners
- Paid Social media ads
- Paid Search (Google AdWords): plan and set up search campaigns as well as review search keywords
Digital Requirements for Stockists
- Pack shots/FABS for e-commerce, website banners, social media to promote Duram products
- Social media content pack (e.g. new product launches)
- Liaising with key accounts / stockists when necessary
Requirements
The successful candidate must have/be:
- 3 Year Digital Marketing qualification (University Degree or Diploma through reputable tertiary institutions such as Vega School, IMM Graduate School, AAA School of Advertising, Red and Yellow Creative School of Business)
- 10 years fully rounded Digital Marketing experience is essential
- A hardworking, dedicated and honest individual with initiative and enthusiasm
- Exceptional project management skills – ability to manage multiple jobs
- Ability to work independently as well as take instruction and leadership
- Strong organisational skills and high attention to detail
- Hands on approach
- Willingness to learn
- Team player who enjoys working with people and good interpersonal and communication skills
- Able to travel when required for projects (predominantly to JHB/Durban)
- Require strategic, creative and practical skills for the creation and implementation of projects
- This person will be setting up and managing the digital department, and due to the complexity of our business, we are looking for someone who has a long-term goal to stay in one company.
If you don’t have the relevant experience required for this role, please consider your application unsuccessful.
City: Cape Town
Level of Expertise: Senior
Remuneration: Negotiable
Consultant: Viv
Reference Number: #Viv3080
