BRAND & CONTENT DESIGNER: WELLNESS SECTOR
Designer – Creative (Integrated), Content (Digital / Print / Video)
Cape Town – Western Cape
Design it. Own it. Build the brand…
We have a fantastic hybrid opportunity for a Mid-Senior Brand & Content Designer with a true brand custodian mindset to join a super company working in the wellness sector in Cape Town, with up to three days a week in-office.
This is a role for a talented creative who wants to go beyond simply producing great-looking content and take genuine ownership of a consumer brand. Combining hands-on creative execution with commercial and strategic thinking, you’ll help build, protect and continuously strengthen the brand across digital, retail, packaging, campaigns and every customer touchpoint.
You’ll create compelling brand content while acting as its day-to-day custodian – maintaining standards, identifying opportunities for improvement and turning customer, retail and market insights into ideas that enhance everything from messaging and packaging to products and the overall brand experience. You’ll also keep a close eye on competitors, consumer trends and emerging AI and creative technologies to help keep the brand relevant and ahead of the curve.
If you’re a conceptual designer with a customer-first mindset who’s ready to grow beyond graphic design and play an active role in shaping the future of a fast-growing consumer brand, we’d love to hear from you. Apply today!
Responsibilities
- Take day-to-day ownership of the assigned brand, protecting its identity and ensuring consistency across all customer touchpoints.
- Design and produce high-quality creative assets and content that strengthen the brand and support its commercial objectives.
- Maintain and champion brand standards across digital platforms, retail environments, product packaging, marketing campaigns and customer communications.
- Review creative assets before publication to ensure brand consistency, quality and accuracy.
- Use AI-powered creative tools to improve creativity, production speed and efficiency.
- Evaluate brand touchpoints from the customer’s perspective and proactively identify opportunities to improve the overall brand experience.
- Monitor customer conversations, feedback and reviews, translating consumer insights into actionable recommendations.
- Support trade marketing and brand activations, ensuring strong and consistent brand execution within retail environments.
- Gather feedback and insights from customers, retailers, pharmacists, distributors and the Sales team to identify opportunities to improve products, packaging, messaging and customer experience.
- Support the continuous evolution of products and packaging through insight-led and data-driven recommendations.
- Monitor competitors, international brands, packaging innovation, digital campaigns, consumer trends, retail execution and developments in AI and emerging technologies.
- Share recommendations and ideas that help keep the brand competitive, relevant and ahead of market developments.
- Collaborate cross-functionally and influence stakeholders to drive initiatives and improvements that strengthen the brand.
Requirements
The successful candidate must have/be:
- Bachelor’s Degree or National Diploma in Graphic Design, Visual Communication, Multimedia Design or a similar relevant qualification.
- 3–5 years’ experience in content creation, branding or digital marketing.
- Experience working with consumer brands is advantageous.
- Advanced proficiency in Adobe Creative Suite, Canva, Figma, After Effects and Premiere Pro.
- Experience using AI-powered creative platforms, including ChatGPT, Midjourney, Adobe Firefly, Runway, DALL·E and Canva Magic Studio, with an appetite for exploring emerging AI technologies.
- Strong visual storytelling, design and conceptual thinking skills.
- A creative problem-solver with the ability to think beyond design and understand the broader role of brand building.
- Commercial awareness and an understanding of consumer psychology.
- A strongly customer-centric mindset with the ability to translate consumer insights into meaningful brand improvements.
- Excellent presentation and communication skills, with the ability to collaborate cross-functionally and influence stakeholders.
- Highly organised with excellent planning, deadline and asset management skills.
- Exceptional attention to detail.
- Curious, innovative and continuously learning, with a willingness to experiment with new tools and approaches.
- A strong sense of ownership and initiative, with the ability to work independently and identify opportunities without waiting to be asked.
Please submit a PDF/link to a relevant portfolio along with your CV on application.
City: Cape Town
Level of Expertise: Mid-Senior
Remuneration: Negotiable
Consultant: Christine
Reference Number: #Chris2625
