BRAND MANAGER: B2B HEALTHCARE SERVICES

CRM/Direct – Marketing, Brand Manager – Marketing
JHB – Gauteng

You know how to build a brand. But can you turn visibility into business?

We’re looking for a commercially minded Brand Manager to join a Johannesburg-based healthcare business in a hybrid role, taking ownership of brand visibility, market positioning and B2B marketing that delivers more than awareness.

This is a role for someone who can think strategically and get stuck into the execution – building brand credibility, creating campaigns, strengthening client engagement and, crucially, driving B2B lead generation that contributes to a stronger sales pipeline.

You’ll work across digital, CRM, PR and stakeholder engagement, partnering closely with Sales and Operations to ensure marketing activity is focused, measurable and connected to real business growth.

If you’re a Brand Manager who knows how to turn strong marketing into meaningful leads, measurable results and business growth, we’d love to hear from you. Apply today.


Where you’ll make an impact

  • Strengthen brand visibility and positioning across targeted healthcare markets and sectors.

  • Develop and execute strategies that build brand credibility and market reputation.

  • Generate high-quality B2B leads and contribute to growth of the sales pipeline.

  • Improve campaign performance across digital and CRM channels, with a focus on conversion and ROI.

  • Position healthcare solutions and services effectively within target markets.

  • Build stronger client engagement and support retention initiatives.

  • Use data, market trends and competitor activity to identify opportunities for brand and business growth.

  • Collaborate closely with Marketing, Sales and Operations to support shared commercial objectives.

  • Manage digital, brand, CRM, PR, stakeholder engagement and campaign activity.

  • Deliver consistent, professional and commercially focused marketing campaigns and initiatives.


What you’ll bring

  • A Bachelor’s degree or diploma in Marketing, Communications, Business or a related field is preferred.

  • 6-7 years’ marketing experience, ideally within B2B, healthcare, occupational health, corporate wellness, medical services or another regulated industry.

  • Strong commercial marketing experience spanning lead generation, funnel optimisation, conversion and marketing ROI.

  • Hands-on experience across digital marketing, brand, CRM, PR, stakeholder engagement and campaign management.

  • Strong communication, stakeholder management and organisational skills.

  • A commercially minded, strategic approach combined with a strong bias towards execution.

  • The ability to use data and insight to inform marketing activity and support business growth.


Previously disadvantaged candidates will be given preference.


If you don’t have the relevant experience required for this role, please consider your application unsuccessful.

City: Johannesburg

Remuneration: Negotiable

Consultant: Tamara

Reference Number: #Tam932

VGP Recruitment

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