BRAND MANAGER: FMCG ORAL CARE BRANDS
Brand Manager – Marketing
Cape Town – Western Cape
Bright smiles ahead!
We have a minty-fresh in-office opportunity for a Mid-weight Brand Manager to work on fantastic FMCG Oral Care brand at a dynamic FMCG company in Cape Town.
We’re looking for a talented, creative & experienced Brand Manager with a passion for Brands to manage a portfolio of oral care brands through Retail & Professional channels, with a strong focus on FMCG/Retail.
The position requires a strategically minded, hands-on approach with strong multi-tasking and problem-solving ability. Communication to all stakeholders: suppliers, internal, sales team, key accounts, agencies etc. is key in this role. National Key Accounts management is a focus of this role.
If working with respected brands in the Oral Care sector is your thing, then don’t hesitate to apply today!
Responsibilities
Brand Management for all Retail Brands
- Relationship management with suppliers
- Forecasting (in collaboration with procurement) & reporting to suppliers
- All product training
- Competitor research
- Competitive / profitable pricing strategy
- Marketing strategy & budget
- Marketing plan roll-out & management incl.: PR, social media, in-store promo etc.
- All marketing material
- New product launches & packaging development
- All specials (in collaboration with Sales).
Key Accounts Management of all Retail Channels
- Relationship management with all key retail accounts
- Deal/trade discounts, and profitability of each key account
- Store ranging & pricing strategy & management
- POS & in-store visibility
- Training for all retail staff
- In-store promo plan: strategy, budget, roll-out, reporting (in collaboration with Sales)
- SOH management (in collaboration with Sales)
- Extending current retail footprint & extension to new retail accounts.
- Regular communication to professional channel.
Requirements
The successful candidate must have/be:
- Business or Marketing-related Degree or equivalent professional qualification
- Experience in all aspects of developing and maintaining marketing strategies
- Technical consumer and professional marketing skills
- At least 3 -4 years broad-based marketing experience with a minimum of 3 years’ experience at Brand Manager/Key account manager level
- Proven experience in POS & in-store promo development
- Experience with consumer and shopper market research
- Experience with relevant software applications
- Thorough understanding of the Retail/Wholesale Industry
- Strong advertising savvy
- Excellent written, verbal & presentation skills
- Positive, can-do attitude
- Superb interpersonal skills coupled with the ability to work independently as well as part of a team
- Self-motivated, hardworking & tenacious
- Creative flair
- Own transport.
If you don’t have the relevant experience required for this role, please consider your application unsuccessful.
City: Cape Town
Level of Expertise: Mid
Remuneration: Negotiable
Consultant: Viv
Reference Number: #Viv3147
