BRAND MANAGER: WINES PORTFOLIO
Brand Manager – Marketing
Stellenbosch – Western Cape
We have a full-bodied, hybrid job opportunity for a dynamic Mid – Senior Brand Manager to join a South African heritage brand’s Marketing team at an historic Stellenbosch destination wine farm.
Are you a strategic thinker with a creative spirit and a knack for brand storytelling? This exciting role offers the chance to make a real impact across business, community and environment, as you help shape and execute brand strategy for one of South Africa’s most beloved wine brands.
You’ll be part of a tight-knit, fast-paced marketing team that thrives on producing standout creative work with purpose. From delivering bold campaigns to driving business growth, this role suits someone who relishes variety and values collaboration. You’ll take the lead on marketing strategy for the Wines portfolio in the local market, working closely with sales, production, and winemaking teams to bring the brand to life across every touchpoint.
If you’re eager to build a brand with heart and heritage, and you’re as comfortable with CRM as you are with campaign rollouts, this could be your perfect pairing.
Note: This Hybrid role calls for you to be in the office on the farm in Stellenbosch at least 3 days a week.
Responsibilities
- Develop and execute innovative marketing campaigns that align with the company’s marketing and sales strategy.
- Manage project workflows and ROI with creative agencies
- Manage key brand assets and elements in the South African market – including merchandise, trade, website, photography, CRM.
- Execute creative communication campaigns through B2B and B2C channels including digital, events, retail, ATL, PR and other
- Work closely with the South African wines sales and distributions teams to achieve their sales targets.
- Work closely with production and winemaking teams to implement marketing outputs.
- Manage and mentor the Wines Marketing Coordinator
- Collaborate closely with the marketing team
- Commission and leverage market research and consumer insights to inform strategic decisions
- Maintain and improve marketing procedures
- Report monthly on marketing initiatives against set performance metrics.
Requirements
The successful candidate must have/be:
- Industry relevant Marketing qualification
- Minimum of 5 years’ experience in a brand management role
- FMCG and alcoholic beverage related marketing experience
- Experience in or a good understanding of the South African wine industry
- Strong personal alignment with the brand’s vision and values
- Ability to communicate clearly and effectively-both abstract and concrete concepts-across all levels of the organisation
- Skilled in analysing and presentation to support strategic decision-making
- Creative and strategic thinker with the ability to implement actionable marketing plans
- Capable of producing clear ROI reports for marketing activities
- Highly organised with excellent time management skills and the ability to juggle multiple tasks and shifting priorities
- Proactive, responsible, efficient, confident, and self-motivated
- Able to work independently while maintaining strong team communication and collaboration
- Own driver’s licence
- Able to travel in the year.
If you don’t have the relevant experience required for this role, please consider your application unsuccessful.
City: Stellenbosch
Level of Expertise: Mid-Senior
Remuneration: Negotiable
Consultant: Viv
Reference Number: #Viv3090
