Build the journeys that turn interest into enrolment – and enrolment into lasting engagement.

We’re looking for a hands-on CRM Specialist to join a higher education organisation in Cape Town in a hybrid role, using CRM, customer data and marketing automation to shape the student journey from first enquiry through to enrolment, engagement and beyond.

Working across Marketing, Admissions, Business Development and Technology, you’ll translate marketing and customer lifecycle needs into targeted journeys, audience segments, campaigns and automated workflows that help move prospective students through the recruitment funnel and keep existing students and customers engaged.

THIS IS WHERE MARKETING MEETS THE STUDENT JOURNEY

At the heart of the role is Microsoft Dynamics 365 Customer Insights. You’ll be hands-on with building, testing, monitoring and optimising CRM activity – from lead nurture and personalised communications to lifecycle campaigns, segmentation, automation and conversion.

You’ll also use performance data to understand where leads are engaging, where they’re dropping off and what can be improved, while partnering with Technology and external providers on the integrations and platform requirements that keep everything working behind the scenes.

If you’re equally comfortable thinking about the customer journey, the campaign and the system powering it, there’s plenty here to get stuck into.

Where you’ll make an impact

• CRM and lifecycle marketing

• Segmentation and audience activation

• Marketing automation delivery

• CRM performance and optimisation

• Lead management and Admissions enablement

• Data quality and governance

• Technical and vendor coordination

What you’ll bring

• A relevant degree, diploma or professional qualification in Marketing, Digital Marketing, Business, Information Systems, Customer Experience or a related field.

• 5+ years’ experience in CRM, lifecycle marketing, email marketing or marketing automation.

• Hands-on experience with Microsoft Dynamics 365 Customer Insights, Salesforce Marketing Cloud, HubSpot, Adobe Campaign or a comparable platform.

• Proven experience building customer journeys, segments, automated campaigns and lead-nurture programmes.

• Experience working across customer lifecycle, lead-management and conversion processes, with the ability to interpret campaign, engagement and funnel-performance data.

• Strong capability across CRM and lifecycle marketing, marketing automation, segmentation and personalisation, email marketing, lead nurturing, campaign execution and CRM reporting.

• A sound understanding of testing, quality assurance, data quality, consent management, POPIA and responsible customer-data use.

• Strong systems thinking, attention to detail and problem-solving skills, coupled with a proactive, collaborative and data-driven approach.

• The ability to work effectively with internal stakeholders, customer-facing teams, Technology teams and external vendors.

• Experience working with Admissions, Sales or other customer-facing teams would be advantageous.

• Microsoft Dynamics 365 or another relevant marketing automation certification would be advantageous.

• Basic HTML and email-template knowledge, along with an understanding of CRM integrations, would be advantageous.

Previously disadvantaged candidates will be given preference.

If you don’t have the relevant experience required for this role, please consider your application unsuccessful.

City: Hybrid in Cape Town

Level of Expertise: Mid

Remuneration: Negotiable

Consultant: Tamara

Reference Number: #Tam934