DIGITAL LEAD: INTEGRATED SPORTS AGENCY
Digital Lead – Digital
Cape Town – Western Cape
It’s game time!
The Content division of a fabulous integrated sports agency in Cape Town, has a tremendous hybrid opportunity for a performance-driven Digital Lead to join their sport-obsessed team. Knowledge of and experience working with sport brands is a must in this role.
We’re looking for a Digital Lead to own and scale the agency’s digital capability across strategy, content, performance media, analytics, and innovation. This role is central to delivering measurable business outcomes for clients, while building future-fit digital capability across the agency. You will sit at the intersection of strategy, campaign planning, creativity, data, and technology, ensuring all digital outputs are insight-led, strategically sound, and consistently delivering impact.
Our ideal candidate is a senior Digital Marketing leader who can translate strategy into action, inspire teams, and drive accountability across digital performance, while continuously evolving how the agency shows up in an ever-evolving digital landscape.
While strategists may define the “why” and creative teams shape the “what”, you own the “how” – ensuring digital strategies are translated into clear plans, executed with excellence, and optimised through data.
With a mission to create meaningful connections between brands, rights holders, fans, and sport, the agency’s integrated thinking, bold creativity, and results-driven execution win the day.
If you bring strong strategic and analytical thinking, and enjoy building teams, systems, and ways of working that elevate digital performance and creativity, this is for you! Bring your passion for sport and have what it takes to hit the agency’s digital offering out of the park, don’t delay – apply today!
Responsibilities
Oversight of Digital Strategy, Content & Campaign Delivery
- Translate approved strategies into actionable plans with clear deliverables, timelines, and performance measures.
- Partner with Strategists, Social Media Managers, and channel leads to align content calendars, paid activity, and creative outputs with client goals.
- Define campaign objectives, KPIs, and success metrics that ladder up to broader brand and business outcomes.
- Brief and guide internal teams (content, paid media, design, and development) to deliver cohesive and high performing digitally led but not limited campaigns.
- Manage relationships with external partners (media, analytics, tech vendors, and influencers) to ensure efficient, value-driven delivery.
- Integrate AI tools, automation, and performance platforms to enhance efficiency, optimisation, and reporting accuracy.
- Ensure that a cohesive and detailed campaign plan is present at the inception of every project.
Research, Insights & Performance Optimisation
- Champion a research and insights-led culture, ensuring strategies and executions are informed by audience data, trends, and competitive intelligence.
- Use analytics, social listening, and performance dashboards to evaluate effectiveness and identify improvement areas.
- Lead A/B testing and creative optimisation initiatives to improve engagement, conversion, and ROI across platforms.
- Identify and activate partnership and collaboration opportunities with relevant creators, influencers, or brands that align with client objectives.
- Ensure all campaigns launch with clear tracking frameworks, measurement plans, and structured content calendars.
Quality Control, Reporting & Client Stewardship
- Set and uphold high standards of creative and technical excellence across all digital content and campaigns.
- Monitor KPIs on a weekly and monthly basis to identify underperforming areas, implementing data-driven course corrections and actionable optimisations.
- Implement and oversee the delivery of detailed performance and campaign reports, highlighting insights and future recommendations.
- Present findings clearly to clients and internal stakeholders through weekly review sessions and strategic discussions.
- Benchmark client performance against industry trends and competitor activity, ensuring strategies remain current and effective.
Team & Digital Capability Innovation
- Drive and lead regular upskill sessions for the digital team across content, paid media, data, and other relevant creative functions such as AI to ensure that a digital-first mindset is nurtured.
- Foster collaboration between digital, creative, strategy, and account management teams to deliver industry-leading integrated campaigns.
- Drive and streamline clear processes, ownership structures, and performance standards within the digital department.
- Identify and address capability gaps, ensuring the team evolves with new platforms, tools, and best practices.
- Promote a culture of curiosity, innovation, and accountability, empowering team members to take ownership and grow.
- Support business development efforts through digital thought leadership, strategic input, and pitch participation.
Lead + Manage = Accountability (LMA)
- Give clear direction (make the vision come alive, VTO shared by all)
- Providing all necessary tools and resources
- Let go of the vine (enable the team, delegate and elevate)
- Act with the greater good in mind (the company is the greater good)
- Keep expectations clear (you and them)
- Quarterly conversations with your direct reports (values, roles in the seat, rocks) & Reward & Recognise.
Requirements
The successful candidate must have/be:
- Industry relevant tertiary qualifications
- Experience with strategy, campaign planning, creativity, data, and technology, ensuring all digital outputs are insight-led, strategically sound, and consistently delivering impact.
- Hands on
- Able to lead with clarity and accountability, setting standards for digital delivery, performance optimisation, and reporting.
- Champion insight-led thinking, experimentation, and innovation
- Ensure teams are empowered, supported, and continuously upskilled
- Thrive in a fast-paced agency environment
- Strong strategic and analytical thinking
- Enjoy building teams, systems, and ways of working that elevate digital performance and creativity.
If you don’t have the relevant experience required for this role, please consider your application unsuccessful.
City: Cape Town
Level of Expertise: Senior
Remuneration: Negotiable
Consultant: Viv
Reference Number: #Viv3143
