DIGITAL MARKETING MANAGER: FASHION BRAND
Marketing Manager – Marketing, Digital
Western Cape
Passion for fashion? We got you! We have a terrific hybrid opportunity for a creative Mid-Senior Marketing Manager with some experience generating content through AI at a top fashion brand and retailer in Cape Town.
The Digital Marketing Manager is responsible for all aspects of marketing the brand: social media, e-commerce, email marketing, content curation, in-store as well as their wholesale customers’ platforms.
We are looking for a digitally savvy candidate with a solid understanding of the brand’s specific, local target market. Someone who is also able to conceptualise ideas for campaigns and coordinate shoots, etc. This is a multi-faceted, hands-on role that calls for a dynamic Digital Marketer who is AI-ready.
If you have your finger on the pulse of the retail fashion world and a deep understanding of the market and the trends they’re following, this role has your name on it. Apply today!
Responsibilities
- Organic Social Media Management: mainly Instagram, and grow TikTok (content ideation/curation, plan calendars, schedule posts, reporting)
- Management of external suppliers and agencies
- Content: Ideation/conceptualise campaigns, shoot direction, brief designer, write social media posts, etc.
- Content generation via AI
- Influencer management
- Budget management (which includes influencers, agency fees, shoots, in-store collateral, wholesale customer digital requirements, etc.)
- The Digital Marketing Manager will also oversee in-store marketing campaigns/collateral and work with retail partners. This experience, however, is nice to have, and not essential
- Manage the Marketing Assistant/Designer.
Requirements
The successful candidate must have/be:
- Relevant tertiary qualification
- 4 – 5 years’ work experience in Digital Marketing and working with influencers
- An understanding of paid social (Meta TikTok), and manage the communication with the digital agency
- E-commerce & retail fashion brand experience
- Proficient on a Mac, Microsoft Word and Excel, Canva, as well as various AI tools
- Proficient at running social media platforms
- Hands on and able to work well under pressure
- Self-starter
- Good visual eye
- Outstanding attention to detail.
If you don’t have the relevant experience required for this role, please consider your application unsuccessful.
City: Cape Town
Level of Expertise: Mid-Senior
Remuneration: Negotiable
Consultant: Tamara
Reference Number: #Tam898
