DIGITAL MARKETING PAID MEDIA SPECIALIST: ONLINE BETTING & GAMING
Paid Media (Display / Social Media) – Digital
Cape Town – Western Cape
Previously disadvantaged candidates will be given preference.
All bets are on! We have a winning in-house opportunity for a Mid-Weight Digital Marketing Paid Media Specialist at one of South Africa’s most renowned online betting and gaming platforms based in Cape Town.
As the Digital Marketing Paid Media Specialist, you will be responsible for the end-to-end delivery and execution of the brand’s integrated Digital Paid Media plan across platforms such as Paid Search, GDN, Paid Social Media, Native, and programmatic. Your role will focus on driving business acquisition in both new and existing markets by aligning digital strategies like SEO and Content with the broader digital paid media strategy.
In this role, you will apply your expertise in paid media marketing to plan, test, execute, and refine digital programmes. Your strong problem-solving skills will help you navigate the complexities of the digital landscape, quickly acting on opportunities and managing risks. With a sharp eye for analytical insights, you will monitor digital environments, optimise channel performance, and make informed decisions. The Digital Marketing Paid Media Specialist uses data-driven insights to strategise, implement, and optimise campaigns that drive customer acquisition and brand growth in both new and existing markets.
You’ll also be accountable for providing recommendations on products, channels, and services, while representing the brand and collaborating with internal and external stakeholders. This role requires a proactive, organised individual with the ability to prioritise tasks efficiently to meet growth objectives and deliver results.
If you thrive in a fast-paced environment and are passionate about driving digital media success, this is your chance to make an impact! Roll the dice – apply today!
Responsibilities
- Be a subject matter expert on Digital Paid Media platforms (including Paid Search, GDN, Paid Social Media, Native and potentially programmatic platforms) and how these can be used to leverage growth in online reputation and business growth
- Understand the integrated Digital strategy and individual digital plans (SEO, Content, etc.) and devise an integrated implementation plan for digital paid media across digital assets and platforms
- Understand and interpret the results of Social Reporting, Google Reporting and Revenue Reporting, in order to draw meaningful conclusions from data reports and translate them into a recommendations for future campaigns
- Identify target audiences and analyse their characteristics, behaviour and media habits
- Develops paid multi-channel initiatives and builds upon current client strategies within the digital arena to meet/exceed objectives
- Make recommendations to various stakeholders of new initiatives and opportunities
- Communicate and raise awareness with relevant stakeholders with regards the Digital Paid Media framework and how it can be utilised
- Builds strong, trusting relationships with clients and agency partners, and collaborate on conceptualisation, planning and implementation for paid campaigns
- Monitors paid media channels to ensure that the delivery and objectives are rolled out as per plan
- Track and quality assure proofs on paid media interactions, creative products and delivery to ensure cost effective and impactful solutions
- Monitor consistent and accurate messaging across channels
- Analyse and report on the effectiveness of paid media campaigns, facilitating any amendments where required
- Write communications briefs, ensuring that creative and media are effectively integrated
- Facilitate project meetings for the implementation and delivery of campaign and / or event plans through specific initiatives to meet the objectives of the events and / or campaigns.
- Manage key stake-holder expectations, escalating risks before they become problems
- Report on completed projects, costings and progress against deadlines
- Perform data analysis of paid activity on a monthly basis
- Regular reviews of performance within Google analytics
- Monitor and evaluate campaign performance in order to optimise future campaigns
- Work with marketing teams to drive content creation for paid media channels.
Requirements
The successful candidate must have/be:
- 3 Year Bachelor’s Degree/NQF Level 7 in Marketing, Communication or Journalism
- GAIQ certification (Google Analytics Certification) is an advantage
- 5 years successful experience in paid digital media planning and campaign management.
- Experience demonstrating creativity from an ‘ideas’ perspective, an eye for design and an understanding of the power of storytelling to better understand, engage with and motivate consumers.
- Knowledge of the Brand’s products and the sports betting context (advantageous)
- Strong verbal and written communication skills
- Proficiency in the use of Google Analytics and Google AdWords and Facebook
- Experience with other paid platforms e.g. Programmatic, Native and other paid social e.g. twitter, reddit, TikTok etc (advantageous)
- Digital Marketing skills
- Project management skills
- Media planning & buying (advantageous)
- Social Media Platforms (including how to use these to effectively support paid media)
- Copywriting and editing
- Social, Google & Revenue Reporting skills
- Business & financial acumen
- Knowledge of GTM, pixel set ups etc (advantageous)
- Analytical
- Creating and improving skills
- Able to source information
- Able to apply expertise and technology
- Takes ownership
- Responds with urgency
- Collaborative
- Travel to all units required on a regular basis
- May be required to work outside of normal working hours, in line with operational requirements (including weekends, public holidays).
City: Cape Town
Level of Expertise: Mid
Remuneration: Negotiable
Consultant: Kim
Reference Number: #Kim1086
