GROUP MARKETING MANAGER: BOUTIQUE LAW FIRM
Head of Marketing / Group Marketing Manager – Marketing
Cape Town – Western Cape, JHB – Gauteng
We have a compelling opportunity for a strategic and versatile Group Marketing Manager to preside over the marketing function across a portfolio of companies within a boutique law firm. They have offices in both Johannesburg and Cape Town so you could be based in either location.
The Group comprises a leading law firm renowned for its class action and personal injury litigation, a fast-growing property services company, and a Trust Management division providing fiduciary and administrative services to Road Accident Fund and family trusts. Each entity carries its own unique mandate, but together they form a powerful legal and financial ecosystem.
In this pivotal role, you’ll be tasked with setting the precedent for cross-sector marketing excellence—crafting and implementing high-impact strategies that build brand equity, generate qualified leads, and drive meaningful engagement. This is your chance to argue the case for brand cohesion while upholding the distinct identity of each business under your jurisdiction.
If you’re ready to take the stand as a strategic marketer with the vision and versatility to operate across legal, property, and fiduciary domains—consider this your summons. Apply today!
Responsibilities
Strategic Planning & Brand Positioning
- Develop and implement tailored marketing strategies for each business in alignment with its market and growth objectives.
- Maintain distinct brand identities while ensuring a cohesive overarching brand narrative across the group.
- Identify and pursue strategic partnerships and thought leadership opportunities, especially in the legal and fiduciary sectors.
Content & Communication
- Manage all content creation across platforms (social media, websites, newsletters, press releases, internal communications).
- Translate complex legal and fiduciary concepts into clear, engaging, and trustworthy content for target audiences.
- Ensure consistent tone, language, and visual identity across all communications.
Digital Marketing & Lead Generation
- Oversee digital campaigns including SEO, SEM, social media marketing, email marketing, and paid media.
- Track and report on campaign effectiveness; use insights to refine approach and improve ROI.
- Develop and optimise lead pipelines for each business with a particular focus on client conversion.
Client & Community Engagement
- Create and coordinate client education and engagement events (in-person and online), including RAF awareness, property education, or trust management seminars.
- Support social responsibility and access-to-justice campaigns.
- Develop referral networks across relevant sectors including legal, medical, property, and financial services.
Team Coordination & Supplier Management
- Collaborate with internal teams (lawyers, administrators, sales) to identify marketing needs and opportunities.
- Manage external vendors and freelancers (graphic designers, printers, media buyers, etc.).
- Oversee budgets and ensure efficient use of marketing spend across companies.
Requirements
The successful candidate must have/be:
- Industry relevant tertiary qualification.
- 5+ years of experience in marketing, preferably with exposure to legal, property, or financial services industries.
- Strong digital marketing skills, including experience with GoogleAds, social media platforms, CRMs, and basic graphic tools (e.g., Canva or Adobe).
- Excellent writing and communication skills – able to handle complex, sensitive topics with clarity and confidence.
- Creative, organised, and results-driven with the ability to balance multiple brands and projects simultaneously.
- Comfortable working in a high-accountability, entrepreneurial environment.
- Fluent in English; knowledge of Afrikaans or Zulu a strong advantage.
If you don’t have the relevant experience required for this role, please consider your application unsuccessful.
City: Johannesburg or Cape Town
Level of Expertise: Senior
Remuneration: Negotiable
Consultant: Viv
Reference Number: #Viv3084
