INTEGRATED MARKETING MANAGER: FMCG: FOOD RETAIL SECTOR
Marketing Manager – Marketing, Digital Marketing Manager – Digital
Cape Town – Western Cape
We have a terrific on-site opportunity for a Mid-weight Integrated Marketing Manager to take the reins at a South African heritage brand in the FMCG Food Retail sector in Cape Town’s Southern Suburbs.
This family-owned company has built a legacy on quality. Now, they’re ready for a bold new chapter and looking for a hands-on Integrated Marketing Manager to lead the way.
With no existing marketing department, you’ll have the rare opportunity to build one from the ground up. You will create and execute a bold, commercially smart marketing strategy, with a strong digital and activation focus, and lead everything from social content, website and events to uniforms, trade shows and external supplier management.
If you’ve got a sharp FMCG (or alcohol brand) background, a hunger to make an impact, and the grit to shape a department from scratch — this is your opportunity to lead, build and elevate an established and growing brand. Apply today!
Responsibilities
Strategy & Planning
- Conduct a full brand audit to understand where we are — and where we could go
- Develop and implement a comprehensive marketing strategy across digital and traditional channels
- Build our marketing infrastructure, tools, and processes from the ground up
Digital & Social Media
- Lead a full social media revamp: create strategy, build content calendars, schedule posts, manage the community, and report on performance (organic & paid)
- Create compelling digital content — from writing posts to designing visuals, producing video content and more
- Manage and execute email marketing campaigns, including list segmentation, content development, and reporting
Creative & Execution
- Oversee content creation across formats: copywriting, design, photography, videography
- Oversee below-the-line marketing initiatives including in-store point of sale, packaging, branded uniforms, activations, and trade shows
- Work closely with external creatives and agencies (as needed)
Website
- Oversee the revamp and ongoing management of our website (UX, content, SEO, etc.)
- Ensure our online presence reflects our brand and supports business goals
Budget & Collaboration
- Motivate for and manage the marketing budget
- Work together with our Key Account Manager to align on campaigns, retail initiatives, and promotional strategies
AI
- Demonstrated experience leveraging AI tools and technologies to enhance marketing strategy, content creation, or campaign performance.
Requirements
The successful candidate must have/be:
- Industry relevant tertiary qualification
- Minimum 5 years of marketing experience in FMCG (food/grocery/alcohol retail sector experience) – essential
- Proven track record in developing and executing marketing strategies
- Experience managing digital platforms and content creation
- Strong understanding of social media, email marketing, and website management
- Proficiency in marketing tools (e.g. Meta Ads Manager, Mailchimp/Klaviyo, Canva/Adobe Suite, Google Analytics)
- A self-starter who thrives in fast-moving environments
- Proactive, hands-on, and highly organised — you get things done
- Digitally savvy with a sharp eye for content and design
- Strong communicator with an instinct for brand storytelling
- Strategic thinker with commercial awareness.
If you don’t have the relevant experience required for this role, please consider your application unsuccessful.
City: Cape Town
Level of Expertise: Mid
Remuneration: Negotiable
Consultant: Viv
Reference Number: #Viv3079
