MARKETING DATA ANALYST: POPULAR RESTAURANT CHAIN
Research / Insights & Analytics – Marketing
Cape Town – Western Cape
Previously disadvantaged candidates will be given preference.
We have a delicious, hybrid opportunity for a Junior to Mid-Weight Marketing Data Analyst at a popular restaurant chain in Cape Town.
We’re on the hunt for a candidate to make a significant impact on the Brand’s Marketing strategies, customer engagement, and business growth! As a Marketing Data Analyst, you’ll play a crucial role in driving data-informed decisions across the company’s Marketing initiatives.
Your ability to uncover actionable insights from complex datasets will guide the Brand’s Marketing campaigns, customer segmentation, and personalised experiences, ultimately enhancing their customers’ culinary journeys.
If you are a Marketing-savvy Data Analyst looking to combine your analytical expertise with your love for food, then you’ve just hit the jackpot! Apply today.
Responsibilities
- Collaborate closely with both the IT department and the broader Marketing team to provide insights grounded in data to improve customer relationship management strategies.
- Extract and integrate multiple data sources to analyse customer patterns and behaviour and provide actionable insights relating to customer acquisition, retention, and engagement.
- Utilise statistical analysis and predictive modelling techniques to identify growth opportunities, optimise pricing strategies, provide menu insights, and predict customer behaviours.
- Conduct A/B testing, experimentation and measurement analysis to evaluate the effectiveness of marketing campaigns and initiatives.
- Create dashboards, reports, and visual representations to monitor and evaluate key marketing KPIs.
- Work in collaboration with cross-functional teams to ensure data accuracy, integrity, and availability for analysis.
- Assist the Customer Insights Manager in compiling comprehensive reports that effectively communicate insights and recommendations to stakeholders across different organisational levels.
- Contribute to the enhancement of the Innovation Centre’s capabilities in consumer insights and research.
- Keep abreast of emerging trends and industry best practices in the realm of marketing analytics.
Requirements
The successful candidate must have/be:
- Bachelor’s Degree in Statistics, Mathematics, Data Science, Data analysis, Computer Science, or a related field, an advanced Degree is a plus.
- 3-5 years’ experience with SQL querying (Non-negotiable).
- 3-5 years’ experience in Marketing Data Analytics, Marketing Analyst, Data Analyst, similar role, preferably in the food industry and/or in marketing or an insights-driven environment.
- Proficiency and experience with data visualisation tools (e.g., Tableau, Power BI, or similar).
- Strong analytical skills with the ability to derive actionable insights from complex marketing datasets.
- Experience in statistical analysis, predictive modelling, and segmentation techniques.
- Knowledge of programming languages such as Python or R for data manipulation and analysis.
- Familiarity with marketing measurement approaches (e.g. customer lifetime value, A/B testing and customer engagement topics)
- Ability to work collaboratively in a cross-functional team environment.
- Detail-oriented, with a focus on data accuracy and quality.
City: Cape Town, Hybrid
Level of Expertise:
Remuneration: Negotiable
Consultant: Junior–Mid
Reference Number: #Viv3037
