MARKETING EXECUTIVE: HIGH-END FASHION RETAIL BRANDS
Marketing, Digital
JHB – Gauteng
Ready to make your mark in the world of fashion-forward retail? We have an exceptional, on-site opportunity for a Senior Marketing Executive to join a dynamic, high-end fashion Retail Group in Johannesburg’s northern suburbs.
As Marketing Executive, you will manage a creative team, shaping the marketing strategies for premium footwear, accessories, and clothing brands that are an established part of South Africa’s fashion scene.
In this hands-on position, you’ll be the driving force behind the group’s digital marketing and influencer strategies. The focus is on innovative, digital-first campaigns that get results. Your strength is that fact that you are not only commercially savvy and able to stretch resources creatively while still delivering impactful marketing that enhances brand visibility and drives sales.
This is a role for a marketing leader with a keen eye for detail and a deep understanding of the high-end fashion retail space. You’ll be working with some of the country’s top premium brands, bringing to life captivating digital content and guiding your team to push the boundaries of creative marketing.
If you’re passionate about merging strategic thinking with the glamour of fashion, this could be the next exciting step in your career. Apply today!
Responsibilities
- Breathe Life into Brands: Translate store and product brand portfolio into captivating visual merchandising and digital marketing strategies that increase brand awareness and sales.
- Inspire with Vision: Drive marketing initiatives that build a balanced and thriving portfolio of fashion-forward brands, engaging consumers in ways that resonate and inspire.
- Empower Your Team: Develop and mentor a creative, commercially savvy marketing team that delivers excellence across digital, social, and visual platforms.
- Drive innovation: From digital campaigns to events and promotions, you’ll own the process from concept to completion, ensuring every project shines.
- Put the Customer First: Use insights to stay ahead of trends, ensuring our brands stay relevant in a rapidly evolving market.
- Excel in Digital & Social: Oversee media campaigns, social content calendars, and performance analytics, making data-driven decisions to optimise our reach.
- Craft Engaging Content: Lead the creation of visually stunning multimedia content, ensuring it aligns with our brand voice and delights our audience across social and digital platforms.
- Leverage Influencer Relationships: Identify and collaborate with influencers who align with our values, ensuring they amplify our message authentically.
- Maximise Budget Impact: Support and steer the marketing budget, ensuring maximum impact from every initiative.
Requirements
The successful candidate must have/be:
- Degree in Marketing or Business: Commerce Degree – essential
- Marketing Post-Graduate qualification – advantageous
- 10+ Years of Marketing experience
- 5 years’ experience as a Marketing Executive working in the fashion retail sector
- Robust experience and proven success in social media management and digital marketing strategies
- Leadership abilities, skilled at building strong, creative and results-driven teams
- Project Management skills, experienced at taking a vision from ideation to execution
- Able to tell impactful stories
- Creative flair
- Inspirational and able to influence across all levels
- A strategic thinker
- A proactive approach to business growth
- Resilient and cool under pressure
- Able to thrive in a fast-paced, deadline-driven environment
- Au fait with the world of product and Retail Marketing.
City: Johannesburg (Northern Suburbs)
Level of Expertise: Senior
Remuneration: Negotiable
Consultant: Viv
Reference Number: #Viv3051
