MARKETING MANAGER: RETAIL: CELLULAR & FINANCIAL SERVICES
Marketing Manager – Marketing
Cape Town – Western Cape, Northern Suburbs – Western Cape
Previously disadvantaged candidates will be given preference.
An exciting on-site opportunity has opened up for a dynamic, Mid-Senior Marketing Manager to work on the Commercial division’s Cellular & Financial Services portfolio at a renowned retailer’s Cape Town HQ.
As a Marketing Manager, you’ll play a pivotal role in devising and executing innovative marketing campaigns focused on delighting the company’s customers. Your goal will be to drive foot traffic, boost sales, and build brand recognition with a specific focus on the Commercial division (Cellular, Financial Services and PAXI).
Collaborating with cross-functional teams, you’ll ensure all Marketing efforts align with the company’s growth plan while exceeding customer expectations.
This is a super opportunity to flex your Marketing muscle at a super retail brand, apply today!
Responsibilities
- Leadership: Provide leadership to the team, guiding them to develop and execute customer-centric strategies in retail advertising environments.
- Campaign Creation: Craft impactful marketing campaigns via digital, social media, email, and traditional channels to elevate customer satisfaction and loyalty.
- Consumer Analysis: Analyse market trends, consumer behaviour, and competitive landscapes to identify opportunities that enhance the customer experience.
- Collaboration: Work closely with the sales and merchandise teams to align marketing strategies with sales objectives and customer satisfaction metrics.
- Budget & Commercial Management: Effectively forecast marketing spend, manage marketing budgets, optimising spending and commercial reporting on budgets and forecast.
- Creative Direction: Collaborate with the creative team to develop compelling marketing materials that resonate with our customers to drive consideration and conversion.
- Performance Analysis: Monitor campaign metrics, derive insights, and offer recommendations for continuous improvements focused on customer delight.
- Partnership Building: Cultivate strong relationships with vendors, agencies, and business partners to innovate and elevate our customer-centric marketing initiatives.
Requirements
The successful candidate must have/be:
- Education: Bachelor’s Degree in Marketing, Business Administration, or a related field. A Master’s Degree is advantageous.
- Retail Marketing Experience: Demonstrated track record (5-8 years) in retail marketing, showcasing your understanding of retail trends and customer-centric strategies.
- Leadership Skills: Proven ability to lead and inspire a marketing team, fostering a culture of innovation and customer-centric thinking.
- Experience in the telecommunications and financial services category would be an advantage.
- Data Proficiency: Proficiency in data analysis, leveraging insights to optimise customer-centric marketing strategies.
- Good understanding of basic accounting and financial accounting is critical.
- Computer Literacy: Google Suite.
- Advertising experience in an agency environment will be an advantage.
- Understanding the South African market segments is essential.
- Proven Marketing skills.
- Communication skills (with high quality writing skills and excellent presentation skills).
- Planning, organising and control skills.
- Problem assessment abilities.
- Leadership and Innovation.
- Willingness to travel.
- Own transport required.
City: Cape Town
Level of Expertise: Mid-Senior
Remuneration: Negotiable
Consultant: Kim
Reference Number: #Kim1069
