MARKETING SPECIALIST: E-COMMERCE: SPECIALIST OUTDOOR RETAILER
Marketing Manager – Marketing, eCommerce – Digital
Somerset West – Western Cape
MARKETING SPECIALIST: E-COMMERCE: SPECIALIST OUTDOOR RETAILER
Let’s take it outdoors with this terrific on-site opportunity for a Mid-Weight Marketing Specialist at a specialist outdoor e-Commerce retailer in Somerset West.
This established retailer boasts a fast-growing, young, energetic and vibrant team of go-getters, selling various outdoor tech and products both online (e-Commerce), and in their stores based in Somerset West. As the Marketing Specialist, you will be responsible for all the company’s Marketing related activities.
The successful candidate will manage a creative team covering all forms of Marketing of the company, including the owned Digital platforms of the business as well as the Digital Marketing strategy for all the products of the business.
The Marketing Specialist will coordinate events, radio and print campaigns, give-aways and donations in an effort to further expand the brand awareness of the company
Reporting directly to Chief Executive Officer, this position offers a passionate Marketer an
exciting and challenging opportunity. So, pack up your love of the outdoors, along with a great attitude and let the stars guide you to your new career destination! Apply today.
Responsibilities
- Manage a creative team to strategically drive the brand awareness and growth of the company and the products it sells.
- Managing all marketing channels including social media, newsletters, print advertising, radio campaigns, in-store and external events, give-aways and donations.
- Developing strategies and tactics to boost the company’s reputation and drive qualified traffic.
- Deploying successful marketing campaigns from ideation to execution.
- Experimenting with various organic and paid acquisition channels.
- Building and managing Google AdWords campaigns and measuring the success of the campaigns using Google Analytics.
- Measure and report on the performance of marketing campaigns, gain insight and assess against annual goals set out by the CEO.
- Oversee and approve marketing material, both online and in the physical stores.
- Work with the sales and catalogue team to promote specific products and categories during the appropriate seasons throughout the year.
Requirements
The successful candidate must have/be:
- Bachelor’s Degree in Marketing, or demonstrable marketing skills/knowledge.
- Minimum of 3 years’ experience in Marketing management in e-Commerce.
- Firm grasp of SEO best practices.
- Digital Marketing experience.
- Google AdWords experience.
- Excellent communication skills (Written, Verbal, Telephonic)
- Excellent English language skills.
- Team management skills.
- Understanding of web design and UI/UX principles.
- Graphic design/web design skills – would be a bonus.
City: Somerset West
Level of Expertise: Mid
Remuneration: Negotiable
Consultant: Kim
Reference Number: #Kim1074
