MARKETING MANAGER: RENOWNED FMCG BEVERAGE BRAND – NAIROBI, KENYA

Marketing Manager – Marketing
Kenya – AFRICA

 Big brand. Real market. Real impact.
 
Let’s start with the truth: this is one of the most exciting consumer brands in the world to work for. Iconic, youth-driven, culturally sharp, and serious about excellence. Their Kenyan operation sits at the heart of Africa’s most dynamic consumer landscape – and they’re looking for a Marketing Manager who truly gets it.
 
This is not a culture curator role. It’s a proper, hands-on FMCG marketing role for someone who understands the beverage category, the Kenyan consumer, and how to turn brand love into actual purchases. You’ll need to know the Kenyan market intimately (how people think, shop, move, and choose) and be confident getting close to the ground to make things happen.
 
We’re looking for a marketer who can lead from the front: shaping strategy, guiding a team, and rolling up their sleeves to execute in a fast-moving, competitive environment. Someone commercially sharp, consumer-obsessed, and comfortable balancing big-brand thinking with local market realities. Leadership matters here – you’ll be managing people, building capability, and setting the tone.
 
If you’re an experienced FMCG beverage marketer who wants to work on a globally respected brand, influence a key African market, and do work that genuinely moves the needle – this is one of those roles people don’t hear about often. Nairobi, Kenya. Big responsibility. Bigger opportunity.
 
What really matters in this role:
    • This role is best suited to a marketer who enjoys being close to the market – not just building decks, but driving execution where consumers actually buy.
    • You’ll be most at home here if you’ve built brands in FMCG or beverages and understand the commercial realities of winning in-store and on-shelf.
    • A strong understanding of the Kenyan consumer and Nairobi retail landscape is essential – this role is deeply rooted in local insight.
    • This isn’t a support role or a learning position – it requires a confident marketing leader who’s ready to own decisions and outcomes.
    • If you’re looking for a purely conceptual or culture-led role, this won’t be the right fit – this is about turning brand energy into measurable growth.
 
 Reference Number – Viv3129/R
 
VGP Recruitment

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