MARKETING MANAGER: RETAIL: CLOTHING, FOOTWEAR & FMCG
Marketing Manager – Marketing
Cape Town – Western Cape, Northern Suburbs – Western Cape
Previously disadvantaged candidates will be given preference.
We have a fabulous on-site opportunity for a Mid-Senior Marketing Manager with leadership abilities to work at a renowned retailer’s Cape Town HQ on their Clothing, Footwear and FMCG portfolios.
As a Marketing Manager, you’ll play a pivotal role in devising and executing innovative marketing campaigns focused on delighting our customers. Your goal will be to drive foot traffic, boost sales, and build brand recognition with a specific focus on the Clothing, Footwear and FMCG divisions.
Collaborating with cross-functional teams, you’ll ensure that all Marketing efforts align with the company’s growth plan and exceeds customer expectations.
Show us your passion for retail Marketing and make this exciting role your own. Apply today!
Responsibilities
- Leadership: Provide leadership to the team, guiding them to develop and execute customer-centric strategies in retail advertising environments.
- Campaign Creation: Craft impactful marketing campaigns via digital, social media, email, and traditional channels to elevate customer satisfaction and loyalty.
- Consumer Analysis: Analyse market trends, consumer behaviour, and competitive landscapes to identify opportunities that enhance the customer experience.
- Collaboration: Work closely with the sales and merchandise teams to align marketing strategies with sales objectives and customer satisfaction metrics.
- Budget & Commercial Management: Effectively forecast marketing spend, manage marketing budgets, optimising spending and commercial reporting on budgets and forecast.
- Creative Direction: Collaborate with the creative team to develop compelling marketing materials that resonate with our customers to drive consideration and conversion.
- Performance Analysis: Monitor campaign metrics, derive insights, and offer recommendations for continuous improvements focused on customer delight.
- Partnership Building: Cultivate strong relationships with vendors, agencies, and business partners to innovate and elevate our customer-centric marketing initiatives.
Requirements
The successful candidate must have/be:
- Education: Bachelor’s Degree in Marketing, Business Administration, or a related field. A Master’s Degree is advantageous.
- Retail Marketing Experience: Demonstrated track record (5-8 years) in retail marketing, showcasing your understanding of retail trends and customer-centric strategies.
- Experience in Retail; clothing, footwear and FMCG would be advantageous
- Leadership Skills: Proven ability to lead and inspire a marketing team, fostering a culture of innovation and customer-centric thinking.
- Data Proficiency: Proficiency in data analysis, leveraging insights to optimise customer-centric marketing strategies.
- Good understanding of basic accounting and financial accounting is critical
- Computer Literacy: Google Suite.
- Advertising experience in an agency environment will be an advantage.
- Understanding the South African market segments is essential.
- Proven Marketing skills.
- Communication skills (with high quality writing skills and excellent presentation skills).
- Planning, organising and control skills.
- Problem assessment abilities.
- Leadership and Innovation.
- Willingness to travel.
- Own transport required.
City: Cape Town
Level of Expertise: Mid-Senior
Remuneration: Negotiable
Consultant: Kim
Reference Number: #Kim1070
