MARKETING SPECIALIST: 6-MONTH MATERNITY COVER CONTRACT: HOSPITALITY
Marketing Specialist – Marketing, Social Media Specialist – Social Media
Cape Town – Western Cape
We’re rolling out the red carpet for a sizzling opportunity in the hospitality space! If you’ve ever dreamed of bringing luxury brand stories to life from behind the scenes, this one’s got your name embroidered on the robe.
We’re on the lookout for a savvy Mid-Weight Marketing Specialist to join a small, tight-knit marketing team in-office in Cape Town for a 6-month fixed-term maternity cover contract. This is your backstage pass to the inner workings of not one, not two, but three boutique, family-owned hotel properties across Cape Town and Stellenbosch – each with its own signature style, loyal guests, and stories waiting to be told.
This is a hands-on role (think concierge-level service with a creative twist), working closely with the Head of Marketing to keep all marketing efforts smooth, cohesive, and on-brand. From dreamy digital content and engaging social media to website updates and campaign rollouts, you’ll help ensure every guest-facing moment is on point.
You’ll be the go-to person for day-to-day marketing implementation, working with internal departments and trusted external partners to make sure the magic happens on time and in style. If you’re a proactive doer, love the buzz of hotel life, and have a knack for creative detail – you’re the one we want behind the front desk of our marketing operation.
So, whether you’re updating menus or managing reels, coordinating activations or briefing photographers – pack your marketing toolkit and come help us craft unforgettable guest experiences.
This is your reservation for a career highlight. Apply today – check-in starts now.
Responsibilities
Content Creation & Digital Execution
- Develop and manage engaging social media content (copy, visuals, reels, UGC amplification)
- Brief and oversee photography/videography for brand and in-house campaigns
- Maintain up-to-date website content (menus, specials, promotions, imagery, etc.)
- Design basic marketing assets in Canva (presentations, digital ads, internal comms)
- Ensure brand storytelling is consistent across digital, print, and on-site channels
Campaign & Channel Coordination
- Oversee marketing calendars, deadlines, and content approvals
- Coordinate on-site event activations in collaboration with internal teams and external agencies
- Manage guest-generated content strategy and community engagement
- Support the execution of campaigns across social media, website, email, and paid media
- Liaise with visiting influencers and media, coordinating and creating content creation and on-site experiences
Agency & Supplier Management
- Serve as point of contact for external agencies (media, design, digital, influencer, print, gifting)
- Develop clear creative briefs and review agency outputs to ensure brand alignment, for approval by the Head of Marketing.
- Coordinate with suppliers for printing, signage, gifting and marketing collateral production.
Performance Monitoring & Reporting
- Use tools including Sprout Social, Meta Ads Manager, and Google analytics to monitor campaign performance and compile regular performance reports.
- Track engagement metrics and assess ROI, presenting insights and recommendations to the Head of Marketing for review and refinement.
- Assist the Head of Marketing with preparing quarterly board reports and tracking key performance indicators (KPIs).
- Process campaign-related invoices, maintain accurate budget records, and present any financial queries or anomalies for approval or clarification.
Requirements
The successful candidate must have/be:
- Diploma or Degree in Marketing, Digital Marketing, Public Relations, or a related field
- NQF Level 5–7
- Minimum 5 years’ experience in marketing, digital media, and content creation
- Strong ability to implement and manage multi-channel marketing campaigns
- Excellent storytelling and visual communication skills
- Highly organised with strong project coordination skills and attention to detail
- Solid experience working with external agencies and suppliers
- Comfortable using Microsoft 365, Meta Business Suite, Canva, Adobe Suite (basic), WordPress, Sprout Social, Google Analytics
- Analytical skills with the ability to interpret data and recommend improvements
- Ability to balance creative flair with results-driven execution
- Hospitality, tourism, or lifestyle service industry experience is an advantage.
If you don’t have the relevant experience required for this role, please consider your application unsuccessful.
City: Cape Town
Level of Expertise: Mid
Remuneration: Negotiable
Consultant: Viv
Reference Number: #Viv3082
