MID DIGITAL MARKETING MANAGER: RENOWNED GLOBAL HOMEWARE BRAND
Paid Media (Display / Social Media) – Digital, Digital Marketing Manager – Digital
Somerset West – Western Cape
Heads up Digital Marketing Paid Media pundits, we have a thrilling on-site opportunity for a dynamic and experienced Mid-weight Digital Marketing Manager to join the in-house team at a renowned, global homeware brand in Somerset West.
As a digital all-rounder, you’ll own the planning, execution, and optimisation of social media and direct marketing campaigns that engage, convert, and retain audiences. With a sharp focus on Paid Social Media (especially Meta Ads), you’ll use your expertise to deliver data-driven campaigns with actionable post-campaign reporting.
You’ll collaborate across teams to create thumb-stopping content, grow vibrant social communities, and elevate the brand’s luxury appeal. Managing direct marketing efforts and ensuring quality control of content plans, you’ll shape strategies that amplify engagement while delivering a seamless consumer experience.
Your adaptability to the fast-paced demands of a commercial retail environment, paired with a functional understanding of email marketing, will make you an indispensable part of the digital team. This role calls for a creative thinker who loves luxury consumer goods and can confidently embody the brand’s voice across platforms.
You’ll thrive in this role if you have a passion for lifestyle brand content and know how to customise messaging for maximum impact across platforms. This is your chance to shape impactful digital strategies that drive growth, sharpen your expertise, and deliver results for a world-class brand. Apply today and turn awareness into action!
Responsibilities
- Campaign Execution: Collaborate with the Senior Digital Marketing Manager on implementing strategies that drive full-funnel acquisition.
- Paid (Social) Media Management: Plan, execute, and optimise paid media campaigns across various platforms, with a focus on Meta Ads and TikTok Ads Manager.
- Performance Analysis: Monitor and analyse campaign performance metrics to ensure effectiveness and make data-driven decisions. Prepare detailed reports on campaign performance and provide actionable insights for continuous improvement.
- Consumer Engagement: Drive engagement and social community growth alongside the Social Media Associate. Identify problems or concerns being voiced by consumers and to recommend paths forward to resolution.
- Content Creation and Management: Ensure quality control of the proposed content plan; scheduling of social media content, and ad hoc posting as and when required (including after-hours/weekends/public holidays). Highly proficient at using social media management tools such as Sprout Social.
- Direct Marketing: Proficient in email marketing platforms ranging from email campaign creation to automation and integration.
- Ad Hoc Tasks: Carry out from time to time and as directed, tasks in addition to the above that will be both reasonable and within your capabilities.
Requirements
The successful candidate must have/be:
- Bachelor’s degree or formal qualification in Paid Media, Digital Marketing, Communications or a related field preferred
- 5+ years of proven marketing experience, preferably in retail or other retail consumer goods related category
- Solid experience in paid media platforms and tools with an emphasis on Meta and understanding of TikTok for Business
- Reporting – must be able to write post campaign reports
- A demonstrated knowledge of the luxury consumer goods marketplace
- Experience building brand engagement on social media platforms (including Facebook, Instagram, TikTok, Pinterest, YouTube)
- Experience with email marketing platforms
- Excellent written and verbal communication skills
- Strong interpersonal skills, able to speak for company to consumers and to de-escalate situations
- Ability to multitask and recommend decisions
- Respond well to the agile and reactive needs of a retail business
- Attention to detail
- Team player – ability to work collaboratively in a fast-paced environment
- Available to work full time hours in office, in Somerset West, between 8am and 5pm, Monday to Friday.
If you don’t have the relevant experience required for this role, please consider your application unsuccessful.
City: Somerset West
Level of Expertise: Mid
Remuneration: Negotiable
Consultant: Viv
Reference Number: #Viv3063
