• Ensures Brand volume and value growth in line with the Portfolio Plan
• Develop brand strategies that are aligned to the brand role in the portfolio and the context of the current environment & trends
• On time and in full execution of brand activity plans
• Develop and influence consumer-centric brand bibles that increase differentiation between brands, delivers against the brand role in the portfolio and maximises business growth
• Understands key customers per channel, their needs and marketing platforms and applies this to operational planning
• Full understanding of competitor activity in market, and the ability to recommend according shifts in activity plans to deliver against short- and long-term ambitions
• Manage relationships with creative partners at a project level in a manner that ensures successful & sustained partnerships
• Develop cross-functional relationships across the business to ensure key stakeholders are aligned behind Brand activity plans
• Management of brand budgets.

• Marketing Related Degree/Diploma
• Minimum 5 years’ experience in FMCG/Retail/Liquor environment
• Proven capability in designing and implementing brand communication and activations, with measurable results aligned to brand objectives
• Excellent organisation and communication skills (written, verbal, presentation)
• Strategic, creative, innovative thinker with strong operational

capabilities

• Strong analytical capability, attention to detail and numeracy
• Commercial acumen
• Good problem-solving ability
• Comfortable in negotiating needs of brand relative to those of

customers, consumers, media, and events partners

• Results orientated
• Persuasiveness and tenacity to sell ideas
• Understanding of the retail environment and route to consumer

pathways

• Excellent interpersonal skills, assertive and able to use initiative.