Mid-Weight Marketing Manager: Renowned Golf Estate – Cape Town
Marketing Manager – Marketing
Cape Town – Western Cape
A renowned Golf Club is looking for an energetic and innovative, mid-weight Marketing Manager with event experience to join their team in Cape Town’s southern suburbs.
The successful candidate will be tasked with improving brand awareness for the estate. This will include helping to attract more visitors and providing an efficient communication channel for the homeowners and members alike.
Your own transport is essential to attend club functions in the evening and over weekends.
This is a super opportunity to work on a wonderful Group of sub-brands. Don’t miss out, apply today!
Note: This is an on-site role.
Responsibilities
- Responsible for the company’s brand management, improving on the brand image/identity as well as managing the corporate identity.
- Being available and present at Golf Club events after hours and on weekends.
- Getting to know and liaising with Homeowners and Golf Club members as well as with visitors both local and international.
- Developing and driving a marketing strategy aimed at all target markets.
- Coordinating both internal and external marketing and communication.
- Maintain and uplift the PR image of the Estate to clients internally and externally.
- Create and publicise marketing material aligned with the marketing plan.
- Manage and improve lead generation campaigns.
- Monitor and report on the effectiveness of marketing communications.
- Monthly reporting on guest feedback submitted through Google and social media analytics with recommendations for improvement.
- Engage in promotional activities.
- Writing and proof reading of weekly, monthly and ad-hoc newsletters.
- Keeping the website current and back-end editing.
- Updating of databases and using CRM systems such as Mailchimp and WhatsApp.
- Management of campaigns on media channels such as the Website, WhatsApp, Instagram, LinkedIn, and any other trending social media platforms.
- Able to deliver presentations.
- Collateral/Brochure and Sign Creation including graphic design.
- Maintain effective internal communications making sure all relevant departments are kept informed of marketing objectives and any other marketing related tasks as may be required.
- Customer feedback to be responded to within 24 hours or escalated to the relevant department head.
- Approving of branding for events.
- Align branding and marketing with other the four Company stakeholders.
- Video creation and editing for internal communication marketing to homeowners and members.
- Implementing a clear sales and lead generation strategy to grow revenue in the functions, events, food, and beverage industry.
- Be present at club events after hours and on weekends to network with members, visitors, homeowners, major sponsors, and brand partners.
- Coordination of brand, product shoots and advertising campaigns.
- Coordinate all graphic design elements for all marketing and company collateral.
Requirements
The successful candidate must have/be:
- Diploma or Bachelor’s Degree in Marketing or equivalent.
- 3+ years’ experience in a Marketing management role.
- Eventing knowledge – essential
- Strong verbal, written, and organisational skills.
- Ability to multi-task.
- Attention to detail.
- Business:- Results oriented, decisive, able to plan and prioritise, able to deliver on time, in touch with current trends and issues.
- Personal:- Customer focused, excellent time management, self-motivated, creative, able to think out the box, flexible, logical thinker, use initiative, prepared to challenge and energetic.
Should you not receive a response within 10 days, please consider your application unsuccessful.
City: Cape Town
Country: South Africa
Level of Expertise: Mid
Remuneration: Negotiable
Reference Number: #Mich1628
