A terrific, in-office opportunity is available for a highly conceptual Mid-Weight TTL Retail Copywriter with agency experience to join the creative studio at a leading advertising agency in Cape Town.

Working on a major retail brand, you’ll conceptualise and craft compelling TTL work across high-volume retail campaigns, including weekly leaflets, print advertising, digital campaigns and social media content. You’ll translate marketing and brand strategies into fresh, impactful ideas, developing everything from persuasive copy and campaign messaging to scripts and rationales, while collaborating closely with the wider creative team to bring concepts to life.

This is a role for a strong storyteller who can think conceptually and write with purpose in both a fast-paced agency and fast-moving retail environment. You’ll need to confidently adapt voice, style and messaging for different audiences and channels, backed by excellent research skills and a solid understanding of current communication trends, brand guidelines and consistent brand voice.

If you’re ready to raise the bar with fresh, engaging campaigns and meet tight deadlines with flair, this is your chance to make an impact. Apply today!

Responsibilities

• Working with the creative team to create exceptional creative work.

• Using key messages to develop work for multiple communication channels, including ATL, digital and non-traditional.

• Producing a variety of high-quality copy solutions, from punchy short-form to persuasive long-form.

• Interpreting creative briefs to develop concepts for execution with assigned brands.

• Researching and understanding a client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings.

• Writing original copy and edit content for a range of marketing and communications materials.

• Collaborating with a team of account managers and creative staff, from concept development to delivery of final product.

• Presenting copy concepts and final deliverables.

• Revising copy based on internal feedback.

Requirements

The successful candidate must have/be:

• Relevant tertiary qualification

• 3 years’ experience in copywriting (for Retail, Alcohol or FMCG) for advertising or marketing agencies

• Conceptual

• Demonstrated knowledge/understanding of storytelling principles across various channels and digital

• You must have previous advertising agency, copywriting and retail experience

• Able to write rationales, motivations, headlines, radio scripts

• Exceptional writing and research skills

• Ability to work independently or with a team to meet deadlines

• Excellent organisational skills and multitasking ability

• Critical thinking skills

• Ability to influence people through creative ideas and written work

• Team player

• Good interpersonal skills.

Please submit a relevant portfolio along with your CV on application.

Should you not receive a response within one week, please consider your application unsuccessful.

City: Cape Town

Level of Expertise: Mid

Remuneration: Negotiable

Consultant: Tamara

Reference Number: #Tam928