SALESFORCE JOURNEY BUILDER: LEADING LIFESTYLE & FASHION RETAILER
CRM/Direct – Marketing, Digital Direct / CRM Marketing – Digital
Northern Suburbs – Western Cape
We have a wonderful in-office opportunity for a Mid-weight Salesforce Journey Builder at a leading lifestyle & fashion retailer in Cape Town.
In this exciting role you will serve as a subject matter expert in the Salesforce Marketing Cloud, enabling an optimal user experience for all stakeholders. You’ll achieve this by developing, creating and implementing customer journeys and driving engagement and revenue.
The Salesforce Journey Builder is responsible for the building, testing and optimisation of multi-channel campaigns (email, SMS, push notifications, social media, etc.). You’ll be tasked with creating and implementing personalised messaging across multiple channels. The successful candidate will be adept at driving business objectives (Merchandise SBUs/Commercial) and designing campaign journeys.
If you have enterprise level Salesforce experience, we’d love to hear from you. Apply today!
Responsibilities
- Marketing Cloud Utilisation
- Utilise Marketing Cloud tools and scripting language where needed to deliver dynamic and personalised content through various digital communication channels.
- Understanding of data and the data flows in and out of Marketing Cloud.
- Data management across the Marketing Cloud Studios – Email Studio, Mobile Studio, Ad Studio, and Contact Builder
- Template Development and Optimisation
- Utilise HTML, AMPscript, SQL, and/or CSS to develop customised and optimised email and SMS templates.
- Implement innovative designs and solutions, including mobile-responsive designs, to enhance the visual appeal and usability of assets.
- Design, build, and refine email communications that align with internal and external digital campaigns and meet ongoing business requests.
- Quality Assurance (QA)
- Perform QA testing to ensure proper functionality of automations, landing pages, journey setups.
- Perform QA testing to ensure proper functionality of email dynamic content across various email clients.
- Performance Measurement and Enhancement
- Measure and enhance performance characteristics such as open rates, click-through rates, and content engagement using A/B testing and other methods
- Campaign Execution
- Creation and manipulation of data to deliver personalised and segmented campaigns.
- Support the tagging of marketing URLs using Google Analytics, utilising URL shortening utilities for promotion within digital communications
- Advice and Collaboration
- Provide advisory support on industry best practices and standards related to email marketing, considering business and customer needs.
- Collaborate with cross-functional teams to coordinate featured assets and content for effective integration into email campaigns
Requirements
The successful candidate must have/be:
- A completed 3-year diploma OR bachelor’s degree, preferably in Marketing OR Communications OR related field
- Minimum of 5 years’ experience in email marketing / digital design with a marketing technology platform required.
- Enterprise-level experience with Salesforce.com and Salesforce Marketing Cloud
- Salesforce Marketing Cloud email certification
- Intermediate knowledge of HTML, AMP Script and SQL.
- Retail industry knowledge an advantage.
- Strong understanding of testing, analysis and optimisation, targeting, segmentation and personalisation
- Sound analytical & problem-solving skills
- Ability to influence and collaborate across all levels of the business with regards to customer centric marketing concepts and best practices.
- Stakeholder management and very strong interpersonal skills
- Effective conflict management and assertiveness skills
- Strong planning and organising skills while being flexible and agile
- Meticulous attention to detail
- Effective communication skills
- Be resilient
- Take initiative
- Innovative and solution-orientated
- Skills in Execution of Automation
- Journey Flows skills
- CDP Data Management skills
- Knowledge of other digital communications initiatives using Salesforce Marketing Cloud.
City: Cape Town
Level of Expertise: Mid
Remuneration: Negotiable
Consultant: Kim
Reference Number: #Kim1082
