SENIOR BRAND MANAGER: LUXURY HOSPITALITY: AFRICAN WILDERNESS
Brand Manager – Marketing
Pretoria – Gauteng, Remote
We have a tremendous fully on-site or remote opportunity for a dynamic Senior Brand Manager at an ultra-luxury Hoedspruit, Limpopo Game Reserve with its Head Office in Pretoria.
For the company to refine and expand their presence across PR, digital platforms, and guest touchpoints, a visionary and results-driven Brand Manager is needed. The successful candidate will lead this transformative journey and join a strong and efficient Sales team located in their reservation department.
This exciting role involves both local and international travel.
If you are a potent Brand marketer with a passion for South Africa and the African bush, then this will be a dream come true! Apply today.
Responsibilities
- Lead Brand Strategy: Evolve the company’s brand positioning to align with the ultra-luxury market while staying true to our unique heritage and values.
- Website & Digital Elevation: Oversee the redevelopment of the website and digital assets with a luxury lens: elegant, immersive, and conversion focused.
- PR & Media Presence: Drive high-impact public relations campaigns locally and globally; secure placements in top-tier travel, lifestyle, and luxury media.
- Guest Experience Alignment: Ensure brand consistency across all touchpoints, from online discovery to lodge arrival and beyond.
- Creative Direction: Guide visual identity, storytelling, and creative content across platforms; from brochures and social media to film and experiential activations.
- Agency & Partner Management: Collaborate with and manage external agencies, photographers, and content creators to bring the brand vision to life.
- Market Insight: Stay ahead of luxury and ultra-luxury trends, competitive movements, and guest expectations; and translate insights into action.
Requirements
The successful candidate must have/be:
- Bachelor’s Degree in Marketing, Brand Management, Communications, Business, or a related field.
- A postgraduate qualification or MBA in Marketing, Luxury Brand Management, or Hospitality/Tourism Marketing is advantageous.
- 5+ years of brand management experience, ideally within the luxury travel, hospitality, lifestyle, or high-end consumer goods sectors.
- Proven success in building or evolving a luxury or premium brand, with measurable impact.
- Experience managing PR, digital marketing, creative campaigns, and brand partnerships.
- Hands-on involvement in website redevelopment or digital UX projects with luxury positioning.
- Experience in global or high-net-worth (HNW/UHNW) market engagement is highly valued.
- Strong understanding of brand strategy, customer journey mapping, and positioning frameworks.
- Familiarity with PR tools, brand performance metrics, and digital analytics platforms (e.g., Google Analytics, SEMrush, or similar).
- Competence working with creative direction tools and briefing designers, content creators, and photographers.
- Knowledge of luxury marketing principles, including exclusivity, sensory storytelling, emotional connection, and experiential branding.
- Proven experience in luxury or ultra-luxury branding, ideally in hospitality, travel, lifestyle, or design sectors.
- Exceptional storytelling skills: verbal, visual, and strategic.
- A deep understanding of affluent consumer behavior and how to reach UHNW audiences.
- Experience leading PR campaigns, brand refreshes, or luxury website launches.
- Strong project management skills and the ability to work across diverse teams.
- A deep love for South Africa and the African bush, and a desire to help the world experience it at its most beautiful.
- Strong business administration experience
- Ability to work under pressure and manage multiple tasks simultaneously
- Self-managed and proactive, with the ability to work with minimal supervision
- Willingness to travel as required by the role: there will be local and international travel.
- Ability to adapt to a dynamic and fast-paced environment.
If you don’t have the relevant experience required for this role, please consider your application unsuccessful.
City: Pretoria
Level of Expertise: Senior
Remuneration: Negotiable
Consultant: Viv
Reference Number: #Viv3113
