SENIOR DIGITAL CONTENT STRATEGIST: B2B FINANCIAL SERVICES
Public Relations / Corporate Communications, Content Strategist – Content (Digital / Print / Video)
Southern Suburbs – Western Cape
Clever content with investment clout!
We have a compelling on-site opportunity for a strategic Senior Digital Content Strategist with a solid understanding of the B2B investment landscape at a renowned financial services provider in Cape Town.
This is an exciting opportunity to sit at the intersection of digital content, stakeholder engagement, and investment thinking. Working closely with a highly respected investment team, you’ll help shape the flow of digital content across channels including LinkedIn, podcasts, video, websites, etc. – ensuring complex ideas are translated into clear, engaging, audience-relevant formats.
You’ll need a solid grasp of the B2B financial services environment, strong digital fluency, and the ability to manage multiple moving parts while keeping audience engagement front of mind. As a Senior Content Strategist, you’ll ensure effective content reaches the right audience through the most relevant channels.
If you are a digitally savvy Content Strategist with a passion for and deep undersetanding of investment content, this could be your next big opportunity.
Responsibilities
- Own the Institutional Business content pipeline; topics, formats, events, etc.
- Compile clear, well-informed content briefs tailored to specific channels and audiences, including repurposing existing material (reports, presentations, event recordings) into new formats.
- Manage the review and sign-off process, ensuring timely feedback and approvals.
- Act as the primary point of contact with marketing team for all digital and content activity.
- Develop and maintain a deep understanding of the audience; trustees, asset consultants, fund managers, and institutional allocators — and how they consume content.
- Track performance data across channels and surface actionable insights to inform content decisions.
- Stay current on how the community engages with digital content globally and bring relevant recommendations on format and channel innovation.
- Liaise with the marketing team to ensure implementation aligns with broader digital strategy.
- Manage the podcast content pipeline end-to-end.
- Coordinate event media coverage; brief the marketing team on logistics, requirements, and post-event content needs.
- Consolidate and track digital performance metrics across all channels and content.
- Translate analytics into business-relevant conclusions and present regular updates to guide resource allocation.
- Identify content, channel gaps and recommend corrective action.
- Champion agreed processes for briefing, review, coordination, and approvals across all stakeholders.
- Ensure a consistent and well-managed flow of information, ideas, and content across the team’s business activities and platforms.
Requirements
The successful candidate must have/be:
- Bachelor’s degree in Commerce, Marketing/digital Marketing, Journalism or any related field.
- 8+ years of experience in a content, digital, or channel management role, ideally within financial services or a related professional service environment.
- Proven track record of managing content pipelines.
- Experience working within or alongside a central marketing function.
- Familiarity with the institutional investment landscape; an understanding of who the audience is and how they think is a significant advantage.
- Content and digital platforms.
- Deep familiarity with LinkedIn.
- Social media management tools
- Exposure to MS Office.
- Content production and Workflow tools.
- Content planning and pipeline management.
- Digital and social media proficiency (platform use, content optimisation).
- Analytical ability; interpreting digital performance metrics, extracting insights and drawing meaningful conclusions.
- Project management; coordinating multiple workstreams effectively.
- Stakeholder collaboration (especially with marketing teams).
- Highly organised and structured.
- Detail-orientated with a strong editorial mindset.
- Curious and intellectually engaged (able to grasp complex investment ideas).
- Adaptable and able to juggle competing priorities.
- Audience-focused; naturally considers how content lands with different stakeholders.
If you don’t have the relevant experience required for this role, please consider your application unsuccessful.
City: Cape Town
Remuneration: Negotiable
Consultant: Tamara
Reference Number: #Tam916
