SENIOR MARKETING EXECUTIVE: RENOWNED FMCG BEVERAGE BRANDS
Head of Marketing / Group Marketing Manager – Marketing, Digital
JHB – Gauteng
Sip, savour, and elevate your career! We have an exciting in-office opportunity for a Senior Marketing Executive to join a renowned FMCG beverage Brand Group in the northern suburbs of Johannesburg.
This tasty role, where creativity brews and strategies flow, offers you the chance to manage a dynamic team of four and make your mark in a sector renowned for its beloved hot beverages and household brands.
As part of an organisation known for its world-class manufacturing facilities and innovative approach, you’ll have the unique opportunity to lead the marketing function for the Group’s Beverages portfolio.
This is not just a job; it’s a chance to blend your commercial savvy with your passion for marketing, ensuring that your budget works as hard as you do. You will be at the forefront of developing brand strategies, driving digital engagement, and steering the company towards a successful future in a fast-paced, ever-evolving market.
We’re looking to place a passionate Marketing Executive at a company that values creativity and strategic thinking, where your insights will directly contribute to shaping brand portfolios and delivering impactful consumer communication.
So, if you’re ready to stir up success in the FMCG beverage landscape and lead a team to new heights, we want to hear from you!
Responsibilities
Deliver Performance Targets Across All Beverage Brands
- Develop and deliver insightful presentations and strategies to the Executives and the Group Head of Marketing
- Direct ongoing market and industry analysis
- Drive ongoing competitor intelligence within the team
- Ongoing review of portfolio activity effectiveness and adapt or change plans where necessary
- Along with the Marketing Executive for Snacks, participate and contribute to monthly marketing, sales and NPD meetings
- Ensure accurate budgeting and forecasting for all beverages activities and plans.
Deliver Local Portfolio & Brand Strategy
- Provide and report insights from existing research and analyses of the market and competitors
- Develop a 3-year beverages portfolio strategy
- Manage the brand plan process to deliver effective and innovative brand plans for beverage focus brands.
Deliver Consumer Communication Strategy
- Present and implement brand portfolio investment
- Drive media strategy process, agreement and delivery of plans
- Develop and maintain strong agency relationships
- Ensure management of budget and closely monitor communication and promotional spend.
People Leadership
- Manage active growth and development of team members
- Drive effective performance management conversations
- Along with Marketing Executive for the Snacks division, ensure ongoing interface with Sales, Operations, Commercial, Research, Executive Team and Group Head of Marketing.
Requirements
The successful candidate must have/be:
- A relevant tertiary Degree in marketing or commerce is required
- A post graduate qualification would be advantageous
- A minimum of 15 years marketing experience, of which at least 5 years should be in a senior or executive function within an FMCG company
- Exposure in dealing with different markets and categories would be advantageous
- Marketing within the South African environment to the South African consumer
- In depth understanding of lower LSM and the middle-class consumer
- Ability to analyse, interpret and leverage data and information
- Strong commercial and business acumen
- Ability to think both strategically and operationally
- A deep understanding of how to innovate and create strong equity for the beverages business
- Ability to interact and influence cross functionally in a matrix environment
- Ability to influence upwards and across functions
- Ability to operate in a complex environment
- Ability to identify and keep abreast of trends and apply these within the business, specifically the Beverages portfolio
- Empower and grow teams
- Strong team player with strong functional skills
- Demonstrate a deep understanding of strategy formulation
- Pragmatic with a hands-on approach.
City: Johannesburg (Northern Suburbs)
Level of Expertise: Senior
Remuneration: Negotiable
Consultant: Viv
Reference Number: #Viv3052
