TRADE MARKETING/COMMERCIAL INSIGHTS ANALYST: ALCOHOL BRANDS
Trade Marketing – Marketing, Research / Insights & Analytics – Marketing
Cape Town – Western Cape
Let’s raise a glass to this fantastic opportunity for a Mid-Senior Trade Marketing /Commercial Insights Analyst to work in-house on an exciting portfolio at a leading alcohol brands company in Cape Town. Alcohol brand experience is highly advantageous.
Insights lie at the heart of this exciting role. So, while this work is in Trade Marketing it is not about POS collateral. The Trade Marketing /Commercial Insights Analyst role is about connecting the insights dots to enable speed & accuracy in decision-making through delivery of deep, integrated, and actionable insights. As such, you will be tasked with analysing data to ensure marketing initiatives coincide with sale-trends.
This position requires a big thinker with strong analytical ability. We’re ideally looking for someone with alcohol brands/FMCG experience. Is it you? Get in touch today!
Responsibilities
- Partner with marketing and commercial teams to effectively develop, deploy and embed Route To Consumer standards.
- Develop appropriate action plans and provide functional support as required to optimise sales team efficiency and effectiveness to increase the scale of the brand portfolio footprint.
- Develop portfolio Minimum Execution Standards guidelines to improve effectiveness at driving conversion.
- Continuously analyse channel data across multiple sources to manage and deliver Route To Consumer tracker. Shares insights to unlock opportunities to further enhance our brand portfolio availability and visibility.
- Development and management of customer and consumer campaigns, activities and Point of Sale Material in support of marketing initiatives across the portfolio.
- Drive marketing and commercial integration across the portfolio by actively participating in the activity planning process and meeting routines.
- Manage the outlet identification process with the Regional Sales & Divisional Managers to deliver final outlet identification.
- Advise Point of Sale Material (POSM) requirements by account and quantity.
- Prepare detailed execution guidelines for all campaign activities.
- Track and measure national trade implementation to ensure excellence in execution during and after each campaign.
- Monitor competitor activity and provide insights during the development phase of trade activity grids.
- Constant communication and efficient feedback with internal and external stakeholders (Principals, Sales Teams and Suppliers).
- Build effective working relationships with cross-functional teams and Principals.
Requirements
The successful candidate must have/be:
- Relevant 3-year Bachelor’s Degree.
- Minimum 5 years Trade Marketing / Route To Consumer (RTC) experience.
- Experience within an FMCG Sales environment would be advantageous.
- Proven track record of delivery of Trade Marketing Materials through global (Principals) and cross functional teams.
- Advanced Microsoft Office skills. Advanced Excel is essential.
- Strong communication and interpersonal skills.
- Ability to positively influence both internal and external stakeholders.
- Strong negotiation skills.
- Strong analytical, numerical and reporting skills.
- Excellent time management skills and ability to multitask and prioritise work.
- Displays the Snell leadership behaviours (Be resilient, Take ownership, Communicate effectively, Lead change, Solve problems and Drive Results).
City: Cape Town
Level of Expertise: Mid-Senior
Remuneration: Negotiable
Consultant: Kim
Reference Number: #Kim1067
