Digital Direct / CRM Marketing

Direct Marketing Manager/Channel Manager: Leading Beauty & Wellness Brand (Retail/Franchise)– Johannesburg

We have a fantastic on-site opportunity for a Mid-weight Direct Marketing Manager/Channel Manager at a leading Beauty & Wellness Brand based in Johannesburg’s northern suburbs.

We’re looking for an accomplished CRM expert to manage the entire customer relationship process with all the company’s Brands through direct, digital, and in-store platforms. You’ll do this with a view to growing the profit and turnover of all the company’s brands through the utilisation of understanding consumer behaviour and spend and developing strategies and campaigns.

The successful candidate will manage and utilise all consumer channels to drive turnover, profit, brand awareness and brand love. You’ll be tasked with cultivating store growth through increased foot traffic through current guests and new feet, nationally.

This exciting role will see you assisting with management of all online, direct, social, and digital platforms. The role encompasses the optimisation, measurement & reporting of the Group’s direct, digital, and in-store CRM platforms (loyalty, websites, social media, SMS, email, WhatsApp, digital screens, app, google and any other customer relationship direct or digital customer channels).

The Direct Marketing Manager/Channel Manager handles all direct or digital customer channels spend, including campaigns and performance. Additionally, you’ll be required to manage and grow the loyalty programme, app usage and e-commerce revenue.

If you’re a Loyalty specialist, au fait with Channel and CRM requirements, this beautiful opportunity was made for you. Get in touch – apply today!


Include but are not limited to:

  • Website management strategy and implementation of the website
  • WEB (SEO, Ad words, Google my business) to get the most optimal and highest form of ROI
  • Franchise partners and stores – train all FP’s on how to use digital to grow their business
  • Group digital campaigns – develop and execute campaigns
  • E-commerce, App, Online bookings
  • CRM
  • Analysis & reporting
  • Process and Relationship Management External Partners
  • SEO/SEM Marketing database
  • Loyalty Program management
  • Direct communication channels
  • General social media management
  • Manage YouTube/Tik Tok
  • Manage Instagram, Facebook, Twitter
  • Brand representation
  • Team management
  • Other Business Units support as needed


The successful candidate must have/be:

  • Bachelor’s Degree in business or a related field
  • 3 – 5 years working experience in Marketing & Digital
  • Demonstrated experience in brand building principles and omni-channel media strategy
  • Excellent organisation skills and ability to meet tight deadlines
  • Very strong attention to detail
  • Experience with budget forecasting and tracking
  • Proven written and verbal communication skills
  • Marketing Background and Proven working experience in marketing
  • Tech, Digital and CRM experience
  • Innovative
  • Able to work in a team: team player
  • Good management skills
  • Ability to work independently, delivering on strategic direction without direct supervision
  • Ability to influence others in indirect relationships
  • Ability to motivate multiple stakeholders to a common goal
  • Coaching peers
  • Manage team in ambiguous environments
  • Act with the highest integrity and lead with courage and humility
  • Results oriented
  • Operate with high level of urgency and ownership
  • Embrace change and motivate others to think and act differently
  • Creative
  • Technologically advanced
  • Trendy and in the know
  • Able to travel when required.
City: Johannesburg
Country: South Africa
Level of Expertise: Mid
Remuneration: Negotiable
Reference Number: #Viv3028