Previously disadvantaged candidates will be given preference.
We have a tasty opportunity for a Mid-weight Digital Marketing Manager at a well-loved, iconic South African restaurant chain Group’s Cape Town HQ.
As a Digital Marketing Manager, you will be responsible for developing and executing Digital strategies across restaurant brands, with a focus on increasing awareness and brand equity, and be responsible for the expression of the brand across all digital channels.
The ideal candidate has a deep understanding of Digital Marketing and a proven track record of successfully managing Digital campaigns across a variety of Digital channels.
This role requires a strategic thinker with high technical knowledge of Digital platforms, and a strong ability to think outside the box to ensure each brand is supported from a Content and Campaign perspective ensuring the brands retain their distinct brand identities across all Digital consumer touchpoints.
If you are a “digital first” candidate, with an established record of success working across Digital channels, including Paid Social, Paid Search, Display, Affiliate Marketing, Media Partnerships, SEO/SEM and CRM, your mouth should be watering. Ready to dig in? Apply today!
Responsibilities
Digital Strategy & Planning
- Develop and execute comprehensive digital brand strategies to align with business objectives
- Constant partnership with brand managers to ensure consistency in focuses, messaging, and assets
- Collaborate closely with CRM & Loyalty team to integrate digital initiatives seamlessly and increase qualified traffic & engagement to the website and app, as well as support conversion efforts.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Coordinate with external agencies and internal teams to ensure marketing objectives are met.
Paid Media Management & Partnerships
- Work closely with media partner to develop and implement paid media strategies across digital platforms to drive brand awareness and conversions
- Align and integrate multiple brand strategies and ideas, supporting brand managers with creative assets guidance.
- Demonstrate a thorough understanding of paid media KPIs and share performance metrics with brand partners
- Write digital creative campaign briefs and ensure the delivery of good quality, creative for brand campaigns.
- Supports brand managers in guiding digital creative collateral.
- Identify critical conversion and drop-off points to optimise user journey funnels
- Oversee community management agency, ensuring opportunities for engagement are optimised and an increase in positive brand sentiment.
- Conduct regular analysis of community feedback and engagement to inform content strategies and campaign adjustments.
Content Curation
- Implement digital content strategy with marketing, creative and media partners. Must be able to influence using market and channel best practices
- Collaborate with creative and media teams to develop compelling digital content that is optimised by channel, and that reflects the brand’s identity.
- Curate and manage content calendars to maintain a consistent brand narrative across all digital platform
Measurement
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Leverage data to understand customer behaviour and preferences, enhancing targeted marketing efforts.
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
Requirements
The successful candidate must have/be:
- Tertiary education, preferably Digital Media Marketing qualifications
- 3-4 years of experience in Digital Media Marketing or related field
- Extensive experience working across Digital channels, including Paid Social, Paid Search, Display, Affiliate Marketing, Media Partnerships, SEO/SEM and CRM
- Proven success in developing and implementing digital brand strategies that drive engagement and sales
- Strong understanding of digital analytics and reporting capabilities.
- Experience in managing Paid Media campaigns
- Exceptional communication and collaboration skills
- Proven experience using data to optimise campaigns
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Creative and innovative, with a strong working knowledge of digital marketing and PPC
- Understanding of consumer behaviour in digital environments and solid analytical skills
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Experience in setting up and optimising PPC campaigns on all major search engines
- Proficient in SEO, SEM, and familiar with key digital marketing platforms and tools
- Goal-oriented, organised, and able to work both independently and as part of a team
- Excellent verbal and written communication skills, with good interpersonal abilities
- Good understanding of consumer behaviour in digital environments
- Creative problem solver who thrives when presented with a challenge
- Able to analyse problems and strategise for better solutions.
