Previously disadvantaged candidates will be given preference.
We have a superlative opportunity for a Mid-weight Digital Marketing Consultant at a leading financial services company’s Cape Town HQ. Yes, one of the country’s leading investment managers requires your Digital Marketing skills!
As Digital Marketing Consultant your core focus is threefold, with Analytics, Campaign Management and Project Management all being key to success in this position.
We’re looking for a talented Digital Marketing specialist adept at using their talents and experience to support the growth and maturity of the company’s Digital space. To succeed in this role, you should be someone who thrives in a high-performance culture.
If you are a passionate and skilled Digital Marketer with top class analytical, project management and execution skills, keep reading because this role will be a dream come true for you!
Consultant: Kim Steven – kim@vgp.co.za
Responsibilities
Analysis
- Identifying business requirements & articulating them into agency/vendor briefs (software for development & digital campaigns)
- Implementation of reliable tracking & benchmarking across digital platforms
- Translation of business requirements into digital KPIs
- Monitoring and communicating trends, anomalies and insights based on analytics and other research
- Implementation of industry & global digital best practice for design, user experience & technology.
Digital Reporting
- Providing & presenting regular analytics & campaign reports to inform business decisions.
Project Management
- Ensure day-to-day execution of business deliverables are met on time
- Ensuring high quality & timeous delivery/execution of digital marketing projects
- Managing media agency efforts & stakeholder expectations
- Driving cost efficiencies in line with marketing budgets
- Building positive working relationships with internal & external stakeholders.
Requirements
The successful candidate must have/be:
- A university Degree in Marketing, Business, or related field
- Certification in a Digital Marketing field (advantageous)
- Minimum of 5-years’ experience in all areas of Digital Marketing and Technology (Web, Email, Social, CRM, Design, etc.)
- Extensive knowledge of digital analytics & optimisation including, but not limited to campaign performance, multivariate testing, event-based analytics, marketing funnel & attribution measurement
- Proven track record managing deadline-driven digital projects, campaigns & agency/vendor partners
- Good working knowledge of web & software including software development process, business analysis
- Experience working cross-functionally to support communications & brand activities as well as other internal business stakeholders
- Expert proficiency in Google Suite (Analytics, Tag Manager, etc) & other industry standard analytics platforms (Web, Email, Social, CRM)
- MS Office suite
- Analytical ability
- Highly numerate
- Good communicator
- Stakeholder liaison
- Emotional resilience
- Organised and efficient
- Client centric mindset
- Good collaborator
- Solutions oriented
- Deadline driven.
