A leading, global FMCG pop culture brand’s Cape Town HQ has a fantastic in-office opportunity for an analytically minded Mid-Senior Insights Manager. Are you an Insights Manager with substantial experience working on data insights within the following platforms: Nielsen, Rex, PnP Info Hub, Spar Insights, IRI etc.? Yes? Read on!
The Insights Manager is responsible for the development, implementation and management of brand-relevant strategies, plans, programmes, and tools to assist the sales team in increasing visibility, distribution, and market share.
In this exciting role you will be required to lead the regular and promotional pricing strategy of the business – identifying price related opportunities and/or risks.
We’re looking for an Insights Manager who is able to leverage data gained from business intelligence tools, market research and consumer insight. These together with a strong understanding of brand principles will allow you to create best practice solutions that will help maximise the efficiency and effectiveness of the sales operations across the South African region.
If you love utilising data to create actionable insights, this could be your dream job. Don’t miss out, apply today!
Responsibilities
Business Strategy
- Proactively identifying shopper and market data that would help to deliver Commercial Strategies
- Providing data-driven insights, analyses, and recommendations to the business and to key stakeholders that optimise long-term category growth by positively shaping strategy on: Availability and reach, Promotions and Pricing, New Product Initiatives, Competitor performance, Post Campaigns, and Companywide performance and opportunities.
Business Insights
- Identify, develop, and implement necessary processes to enhance sales business performance
- Build & manage the data platform necessary to run analysis and generate insight – directly manage data providers
- Identify opportunities and challenges. Quantify the opportunities
- Prioritise and provide solutions to overcome the challenge or maximise the opportunity
- Sales development analysis (by customer, by channel, by distribution point, etc.).
Offtake Off Premise Reporting
- Proactively producing regular and ad hoc account trackers and shopper and market reports for both customer and internal use
- Collection, analysis, evaluation and presentation of trade sales, financial sales data, and distribution data
- Track Insights monthly and provide consistent, accurate and timely reporting of opportunities for defending & growing market shares
- Track and monitor progress of all Sales initiatives
- Perform special analytical projects as assigned.
External Stakeholder Management
- Managing all relationships with market and shopper data and research providers (e.g. Nielsen, Silo, Spar Insights,)
- Establish good working relationships with 3rd party data suppliers
- Negotiate annual contracts and increases
- Work with data suppliers to ensure data accuracy and on time delivery
- Be the point of contact between suppliers and the internal organisation
- Communicate with distribution partners to ensure trade sales data is accurately captured and reported
- Collect and report sales and distribution data from our distribution partners in the region by working closely with them to ensure accurate and timely collection of data
- Oversee Master Data Management (MDM) of all incoming data from all “sell in and sell out” data sources.
Requirements
The successful candidate must have/be:
- Higher commercial Degree/ University Degree (business, marketing or similar) preferable
- 8+ years’ experience in FMCG sector, ideally as Business Insights Manager, Category Manager, POS Manager or Key Account Manager
- Substantial experience working on data insights within the following platforms: Nielsen, Rex, PnP Info Hub, Spar Insights, IRI etc. – essential
- Data-driven, yet a lateral thinker
- Concise, impactful presenter
- Can identify and prioritise the key insights from a wealth of data
- Excellent analytical skills and problem-solving skills with sales data from internal and external sources
- Highly proficient in Microsoft Office, especially Excel and PowerPoint
- Excellent communication skills, including presentation and training skills
- Fluent in English, written and verbal
- Strong planning and project management skills
- Takes ownership of the delivery and effectiveness of insights that drive decision making
- Driven to understand the background to the question before attempting to answer it – uncover the insight that will really help
- Inquisitive nature which pushes the boundaries on finding new information to support an initiative or the next innovative point of sale or category development concept
- Creative, with an eye for detail and know how to use the data to tell a story
- Experience working with syndicated data (Nielsen & IRI), Nielsen Panel (Homescan) and shopper metrics.
- Valid driving license.
- Able to travel 0-10% of the time.
